Free Fact Sheet for New Product in Advertising Template
Fact Sheet for New Product in Advertising
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Product Overview |
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Product Name: |
[Product / Event Name] |
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Category/Type: |
Home Appliance / Air Purification |
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Launch Date: |
[Month Day, Year] |
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Key Features: |
HEPA filtration, Smart IoT connectivity, Energy-efficient design |
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Target Audience: |
Health-conscious homeowners, families with young children, and allergy sufferers |
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Unique Selling Proposition (USP) |
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Primary USP: |
Advanced HEPA filtration system that captures 99.97% of airborne particles |
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Secondary Benefits: |
Smart app integration for remote monitoring and control, energy-saving mode for eco-friendly operation |
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Product Specifications |
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Size/Dimensions: |
15" x 20" x 10" |
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Weight: |
12 lbs |
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Materials/Ingredients: |
Recycled plastic casing, HEPA filter, Activated carbon filter |
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Available Variants: |
Standard, Plus (with additional odor control feature) |
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Pricing and Availability |
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Retail Price: |
$299 for Standard, $359 for Plus |
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Special Offers/Discounts: |
10% off for first-time buyers |
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Availability: |
Online on [Your Company Website], major retail stores |
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Distribution Channels: |
Direct-to-consumer, retail partnerships |
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Competitive Analysis |
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Competitor Products: |
[Competitor Product Name A], [Competitor Product Name B] |
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Distinguishing Features from Competitors: |
IoT-enabled features, superior energy efficiency, and recycled materials for sustainability |
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Marketing and Promotion Strategy |
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Advertising Channels: |
[Your Company Social Media], online ads, and eco-lifestyle blogs |
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Promotional Campaigns: |
"Breathe Clean, Live Green" campaign to highlight sustainability |
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Influencer Partnerships: |
Collaborations with eco-conscious lifestyle influencers |
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Customer Benefits |
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Functional Benefits: |
Cleaner indoor air, reduced allergens and pollutants |
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Emotional Benefits: |
Peace of mind about family health and environmental impact |
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Social Benefits: |
Being part of the eco-friendly lifestyle community |
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Safety and Compliance Information |
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Certifications: |
Energy Star rated, FCC Certified |
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Compliance with Standards: |
Meets all national air quality and safety standards |
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Testimonials/Endorsements |
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Customer Reviews: |
Highly positive feedback on efficiency and ease of use |
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Expert Endorsements: |
Recommended by leading environmental health experts |
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Contact Information |
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Customer Service Contact: |
[Your Company Email], +1-[Your Company Number] |
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Sales Representative Contact: |
sales@[Your Company Email] |
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Prepared by:
[Your Name]
[Your Company Name]
[Your Email]
