Event Mobile App Promotion Advertising Plan
Event Mobile App Promotion Advertising Plan
[Your Company Name] aims to effectively promote our new Event Mobile App to a targeted audience, leveraging key digital marketing strategies and tools. Our objective is to enhance app visibility and foster user engagement, ultimately positioning our app as a leading solution in the event management market.
Target Audience Identification
Audience Demographics:
|
Demographic |
Details |
|
Age Group |
18-35 years |
|
Gender |
|
|
Location |
|
|
Income Level |
|
|
Interests |
Behavioral Insights:
-
Prefers using mobile apps for convenience.
-
Regular attendees of local events.
-
Active social media users, especially Instagram and Twitter.
Unique Selling Proposition (USP)
-
A one-tap RSVP and ticket purchase system.
-
AI-driven personalized event recommendations.
-
Exclusive backstage passes and VIP experiences for select events.
Advertising Channels
|
Channel |
Strategy |
|
Social Media |
Customized ads on Instagram stories, Twitter feeds, and Facebook events |
|
Google AdWords |
|
|
Email Marketing |
|
|
Influencer Partnerships |
|
|
App Store Optimization |
Budget Allocation
|
Advertising Channel |
Amount |
|
Social Media |
[$20,000] |
|
Google AdWords |
|
|
Email Marketing |
|
|
Influencer Partnerships |
Promotional Offers
-
Early adopter rewards like discounts on first event booking.
-
Referral bonuses such as free event tickets.
Monitoring and Analytics
Utilization of tools like Google Analytics and in-app analytics to track user engagement and conversion rates.
Timeline
|
Phase |
Duration |
|
Pre-launch Teasers |
1 month |
|
Official Launch |
|
|
Post-Launch Marketing |
Feedback and Optimization
-
In-app surveys post-event attendance.
-
Regular updates to incorporate user feedback.
Community Engagement
-
Weekly "Meet the Organizer" sessions on Instagram Live.
-
User-generated content contests with event tickets as prizes.
By adapting to market trends and continuously analyzing performance data, we aim to establish our app as a top choice for event planners and organizers by the end of [2051].
