PR Campaign Budget Advertising Form
PR Campaign Budget Advertising Form
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Prepared By: [Your Name] |
Date: [Month Day, Year] |
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Category |
Description |
Estimated Cost |
Actual Cost |
Notes |
|
Media Buying |
Costs for purchasing ad space in various media |
$ 500 |
$ 500 |
Include digital and print media |
|
Creative Development |
Designing and producing ads |
Includes graphics, video, copywriting |
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|
Public Relations |
Costs for PR activities and events |
Press releases, media relations |
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Digital Marketing |
Online advertising, SEO, social media campaigns |
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|
Event Sponsorship |
Costs for sponsoring relevant events |
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Market Research |
Expenses for consumer and market research |
Surveys, focus groups |
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|
Promotional Materials |
Production of promotional items |
Brochures, flyers, merchandise |
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Travel and Accommodation |
For team members traveling for campaign purposes |
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Personnel Costs |
Salaries and fees for team members and consultants |
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Miscellaneous |
Unexpected expenses |
Contingency funds |
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|
Total |
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This form should be used as a guideline to track the budget allocation and actual spending for each category of the advertising PR campaign. The "Estimated Cost" column is for budget planning, while the "Actual Cost" column is to record the real expenses as they occur. The "Notes" section provides additional information or specific considerations for each category.
