Free Event Evaluation Advertising Form Template

Event Evaluation Advertising Form

Please complete each section of the form. Provide a rating of 1-5, 1 for Poor and 5 for Excellent, on some statements.

Event Name: [Event Name]

Evaluator: [Your Name]

Event Date: [Date]

Date of Evaluation: [Date

General Information

Statement

Rate

Comments

Overall satisfaction with the event

[5]

Very lively and enjoyable.

Quality of event advertising

Clarity of event information in adverts

Attractiveness of advertising materials

Advertising Channels

Channel

Rate

Comments

Social Media

[5]

Targeted ads were impossible to miss.

Print Media

Email Newsletters

Outdoor Advertising

Online Advertising

Audience Engagement

Question

Rate

Comments

Engagement level with adverts

[5]

Ads were engaging and caught attention.

Relevance of adverts to target audience

Call to action effectiveness

Feedback received through adverts

Budget and ROI

Aspect

Rate

Comments

Appropriateness of budget

[5]

Seems cost-effective given the response.

Return on Investment (ROI)

Cost-effectiveness of channels used

Additional Comments:

The festival's advertising strategy was generally very effective, particularly in print and social media channels. For future events, consider reducing the frequency of online banner ads to avoid the feeling of being overwhelmed.

Evaluator’s Signature:

[Your Name]

[Job Title]

[Month Day, Year]

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