Campaign Overview

Campaign Title: [Campaign Name]

Campaign Goals: Boost online presence and spotlight the launch of [Product Name].

Target Audience: Young adults aged [18-35], interested in modern lifestyle trends, technology, and wellness.

Campaign Duration: [MM-DD-YYYY] to [MM-DD-YYYY].

Influencer Obligations

[Your Name], [Job Title]: The primary point of contact, offering support and guidance throughout the campaign.

Number of Posts/Content Pieces: A mix of [10] Instagram posts and [5] blog entries with a focus on storytelling and product integration.

Content Type: Various range of content from visually compelling photos, engaging reels, to in-depth blog posts.

Content Themes and Messages: Narratives that resonate with the campaign's spirit, emphasizing the sustainability and innovation behind [Product Name].

Mandatory Hashtags/Links: Strategic use of campaign-specific hashtags and links to [Your Company Website] and [Your Company Social Media] platforms.

Content Guidelines

Visual/Aesthetic Requirements: A detailed style guide, focusing on vibrant, high-resolution imagery, aligning with [Your Company Name] Branding Guidelines.

Tone and Voice: A blend of informative and inspiring, with a conversational and friendly undertone.

Do’s and Don’ts: Encourage authentic representation, while avoiding controversial topics or sensitive issues.

Submission and Approval Process

Content Submission Deadline: Staggered deadlines, starting with initial drafts by [MM-DD-YYYY], allowing for structured feedback

Approval Process: A two-step approval process, involving an initial review by the [Job Title] followed by a final sign-off from [Your Company Name] marketing team

Compliance and Legal Requirements

Disclosure Requirements: Mandatory adherence to FTC guidelines for transparent and ethical influencer marketing.

Intellectual Property Rights: Clarification on the usage rights of content, reserved exclusively for [Your Company Name] for promotional purposes.

Penalties for Non-Compliance: Well-defined repercussions for breaches of agreement, safeguarding campaign integrity.

Compensation and Incentives

Payment Terms: Competitive compensation package, including payment schedules post-approval of content

Incentives for Performance: Performance-based bonuses linked to engagement metrics and creative excellence

Termination and Renewal Terms

Termination Clauses: Transparent clauses outlining the scenarios warranting contract termination

Renewal Options: Detailed guidelines for the evaluation and renewal of the contract, fostering long-term collaboration

Contact and Communication

Your Company Contact Information: Complete contact details including [Your Company Email], [Your Company Address], and [Your Company Number]

Influencer Contact Information: Detailed section for the influencer to include personal contact information and digital signature

Agreement and Signature

Signature of Both Parties: Designated areas for the digital signatures of [Your Name], [Job Title] from [Your Company Name] and the influencer

Date of Agreement: [Month Day, Year], marking the official commencement of the partnership