PR Campaign KPI Advertising Worksheet
PR Campaign KPI Advertising Worksheet
Campaign Details:
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Campaign Title: |
[Campaign Title] |
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Duration: |
[Month Day, Year - Month Day, Year] |
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Objective: |
Increase brand visibility and drive product sign-ups |
Key Performance Indicators (KPIs):
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KPI |
Target |
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Media Impressions: |
5 million impressions |
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Social Media Engagement: |
10,000 likes, 5,000 shares, 2,000 comments |
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Website Traffic Increase: |
50% increase in traffic |
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Lead Generation: |
500 product sign-ups |
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Influencer Engagement: |
Collaborations with 5 influencers, reach: 2 million |
Measurement Tools and Metrics:
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Media Monitoring Tools: |
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Social Media Analytics: |
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Website Analytics: |
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CRM/Lead Tracking Software: |
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Target Metrics and Benchmarks:
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Benchmark Comparison: |
Compare with industry standards |
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Weekly Tracking: |
Monitor progress weekly against set targets. |
Reporting and Analysis:
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Reporting Frequency: |
Bi-weekly progress reports |
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Data Analysis: |
Derive insights to optimize campaign strategies. |
Adjustments and Optimization:
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Optimization Strategies: |
Adjust content based on real-time analytics. |
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Budget Reallocation: |
Allocate resources to high-performing channels. |
Conclusion and Learnings:
