Free PR Campaign KPI Advertising Worksheet Template
PR Campaign KPI Advertising Worksheet
Campaign Details:
Campaign Title: |
[Campaign Title] |
Duration: |
[Month Day, Year - Month Day, Year] |
Objective: |
Increase brand visibility and drive product sign-ups |
Key Performance Indicators (KPIs):
KPI |
Target |
Media Impressions: |
5 million impressions |
Social Media Engagement: |
10,000 likes, 5,000 shares, 2,000 comments |
Website Traffic Increase: |
50% increase in traffic |
Lead Generation: |
500 product sign-ups |
Influencer Engagement: |
Collaborations with 5 influencers, reach: 2 million |
Measurement Tools and Metrics:
Media Monitoring Tools: |
|
Social Media Analytics: |
|
Website Analytics: |
|
CRM/Lead Tracking Software: |
|
Target Metrics and Benchmarks:
Benchmark Comparison: |
Compare with industry standards |
Weekly Tracking: |
Monitor progress weekly against set targets. |
Reporting and Analysis:
Reporting Frequency: |
Bi-weekly progress reports |
Data Analysis: |
Derive insights to optimize campaign strategies. |
Adjustments and Optimization:
Optimization Strategies: |
Adjust content based on real-time analytics. |
Budget Reallocation: |
Allocate resources to high-performing channels. |
Conclusion and Learnings: