Free FTC Guideline Acknowledgment Advertising Slip Template

FTC Guideline Acknowledgment Advertising Slip

This form serves as a comprehensive tool for [Your Company Name] to ensure full compliance with the Federal Trade Commission (FTC) guidelines regarding advertising practices. It is designed to systematically review and document the adherence of the ["Summer Blast Sale 2050"] campaign to FTC standards, encompassing aspects like truthful advertising, substantiation of claims, fair comparison, disclosure of material connections, clarity of disclosures, and the authenticity of customer testimonials.

Campaign Details

Campaign Name:

["Summer Blast Sale 2050"]

Start Date:

End Date:

Target Audience:

Campaign Details

Guideline Category

Compliance Confirmation

Example / Evidence Provided

  1. Truthful Advertising

  • Yes

  • No

"50% off on all swimwear – now $30 from $60."

  1. Substantiation

  • Yes

  • No

  1. Fair Comparison

  • Yes

  • No

  1. Disclosure of Material Connections

  • Yes

  • No

  1. Clear and Conspicuous Disclosures

  • Yes

  • No

  1. Customer Testimonials

  • Yes

  • No

Advertising Channels and Compliance Monitoring

Guideline Category

Compliance Confirmation

Example / Evidence Provided

Social Media (FB, IG, Twitter)

  • Yes

  • No

Regular monitoring of posts and engagement

Email Marketing

  • Yes

  • No

Television Commercials

  • Yes

  • No

Online Banner Ads

  • Yes

  • No

Signature of Compliance Officer:

Name:                             

Date:                           

Review and Approval by [Your Company Name] Management:

Name:                       

Position:                           

Date:                          

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