Initial Pitch Meeting Agenda in Advertising

Initial Pitch Meeting Agenda in Advertising

Date: [MM-DD-YYYY]

Time: [Time, e.g., 10:00 AM - 11:30 AM]

Location: [Your Company Address] / [Virtual Meeting Link]

Hosted by: [Your Name], [Your Job Title] at [Your Company Name]

Welcome and Introduction

Duration: 

10 minutes

Lead:

[Your Name]

Details:

  1. A warm welcome to all participants, emphasizing the value of collaboration.

  2. Introduction of the [Your Company Name] team, highlighting their roles and expertise.

  3. Acknowledgment of the [Your Client Name] team, inviting them to introduce themselves.

  4. Brief overview of the agenda and goals for today's pitch meeting.

Client's Background and Needs Assessment

Duration: 

20 minutes

Lead:

[Client Representative's Name]

Details:

  1. Insightful presentation by [Your Client / Subscriber / User Name] detailing their company's journey and core values.

  2. Discussion on the existing advertising efforts and identified gaps.

  3. Clear articulation of what [Your Client / Subscriber / User Name] expects from this new advertising campaign.

Presentation of Initial Advertising Concepts

Duration: 

30 minutes

Lead:

[Your Name], supported by [Creative Director's Name]

Details:

  1. Revealing three innovative advertising concepts designed for [Product / Event Name].

  2. Each concept includes a unique creative strategy, targeted demographics, and projected impact.

  3. Engaging multimedia presentations to bring each concept to life.

Open Discussion and Feedback

Duration: 

20 minutes

Lead:

[Client's Marketing Manager's Name]

Details:

  1. Interactive session for [Your Client Name] to ask questions and share initial impressions.

  2. Collaborative dialogue focused on refining and improving the concepts.

  3. Gathering insights on the preferred direction from [Your Client Name].

Next Steps and Closing

Duration: 

10 minutes

Lead:

[Your Name]

Details:

  1. Summarization of the meeting's key points and client preferences.

  2. Discussion of the timeline for the next stages, including draft finalization and approval processes.

  3. Expressing gratitude for the valuable time and insights shared by [Your Client Name].

  4. Scheduling a follow-up meeting or setting a deadline for the next communication.

Contact Information:

Name: [Your Name]

Email: [Your Email]

Phone: [Your Company Number]

Website: [Your Company Website]

Social Media: [Your Company Social Media]

[Your Signature]

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