SMS Marketing Compliance Advertising Protocol
SMS Marketing Compliance Advertising Protocol
1. Introduction
This document outlines the compliance protocol for SMS (Short Message Service) marketing activities. It is designed to ensure adherence to legal requirements and best practices in SMS marketing.
2. Compliance with Laws and Regulations
2.1 Adherence to TCPA: All SMS marketing activities must comply with the Telephone Consumer Protection Act (TCPA) and other relevant regulations.
2.2 State and Local Laws: Be aware of and comply with any state or local laws that apply to SMS marketing.
3. Consumer Consent
3.1 Obtaining Explicit Consent: Explicit, written consent must be obtained from recipients before sending marketing SMS messages.
3.2 Clear Disclosure: Clearly disclose the nature of the texts consumers will receive when they give consent.
4. Content of Messages
4.1 Clear Identification: Each message must clearly identify the company sending the message.
4.2 Product Transparency: Ensure all product or service descriptions are accurate and not misleading.
5. Opt-Out Mechanism
5.1 Easy Opt-Out: Provide a clear and easy way for recipients to opt-out of receiving future messages.
6.1 Immediate Compliance: Honor opt-out requests immediately and ensure no further messages are sent.
6. Frequency of Messages
6.1 Limitations on Frequency: Set and adhere to a maximum number of messages sent to a consumer within a given timeframe.
7. Data Privacy and Security
7.1 Protecting Consumer Information: Safeguard personal information collected through SMS marketing.
7.2 Compliance with Privacy Laws: Ensure compliance with relevant data privacy laws.
8. Record Keeping
8.1 Consent Records: Maintain records of consumer consents for SMS marketing.
8.2 Opt-Out Records: Keep a record of all opt-out requests and actions taken.
9. Training and Awareness
9.1 Staff Training: Regularly train staff involved in SMS marketing on these protocols.
9.2 Awareness of Changes in Law: Stay informed about changes in laws and regulations affecting SMS marketing.
10. Monitoring and Auditing
10.1 Regular Audits: Conduct regular audits to ensure compliance with this protocol.
10.2 Corrective Actions: Take immediate corrective actions if any non-compliance is identified.
11. Protocol Amendments
11.1 Updating the Protocol: This protocol may be amended as necessary to remain compliant with new laws or best practices.
12. Acknowledgment
12.1 Staff Acknowledgment: All staff involved in SMS marketing must acknowledge that they have read and understood this protocol.
