Free Digital Marketing Agency Meeting Minutes Template
Digital Marketing Agency Meeting Minutes
Date: |
April 13, 2050 |
Time: |
10:00 AM - 11:30 AM |
Company: |
[your company name] |
Location: |
[your company address] |
Prepared by: |
[your name] |
Attendees:
-
Alice Murray (Director of Marketing)
-
Rahul Gupta (Senior Campaign Strategist)
-
Mei Ling (Creative Director)
-
Carlos Ruiz (Data Analyst)
Absent:
Lila Koenig (Brand Manager)
Agenda:
-
Review of current marketing campaigns
-
Discussion on new campaign strategies for Q3
-
Budget adjustments and resource allocation
-
Any other business
1. Review of Current Marketing Campaigns
-
Presenter: Rahul Gupta
-
Discussion:
-
Rahul presented the performance data for the current campaigns, highlighting the success of the email marketing strategy and underperformance of the social media ads.
-
Carlos provided insights from the data analytics perspective, suggesting the low engagement rates might be due to outdated audience targeting.
-
-
Decisions:
The team agreed to revise the audience segments for the social media campaigns.
2. Discussion on New Campaign Strategies for Q3
-
Presenter: Alice Murray
-
Discussion:
-
Alice introduced proposed strategies focusing on increased personalization and user engagement.
-
Mei proposed several creative concepts for new ad visuals and interactive content aimed at boosting user interaction.
-
-
Decisions:
-
Adopt a new strategy focusing on personalized content across all digital platforms.
-
Implement A/B testing for the first month to gauge the effectiveness of the new creatives.
-
3. Budget Adjustments and Resource Allocation
-
Presenter: Carlos Ruiz
-
Discussion:
-
Detailed current budget usage and provided forecasts for budget needs with the new campaign adjustments.
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Discussed potential shifts in budget from less effective channels to promising new strategies.
-
-
Decisions:
-
Increase the budget for video marketing by 15%.
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Decrease spending on underperforming paid search keywords.
-
4. Any Other Business
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Mei Ling requested feedback on the latest creative drafts by next Monday.
-
Alice announced a follow-up meeting on April 24, 2050, to review the implementation progress of the new strategies.
Action Items:
Task |
Responsible |
Deadline |
---|---|---|
Revise social media audience |
Carlos Ruiz |
April 22, 2050 |
Develop new ad visuals |
Mei Ling |
April 30, 2050 |
Set up A/B testing for new ads |
Rahul Gupta |
May 05, 2050 |
Prepare budget report for Q3 |
Carlos Ruiz |
April 20, 2050 |
Next Meeting:
Date: |
April 25, 2050 |
Time: |
10:00 AM |
Location: |
[your company address] |
Minutes Prepared by:
[your name], Senior Campaign Strategist
Minutes Approved by:
Alice Murray, Director of Marketing