Brand Strategy Advertising Meeting Minutes
Brand Strategy Advertising Meeting Minutes
Date: April 15, 2055
Time: 2:00 PM–3:30 PM
Location: Marketing Department, [Your Company Name]
Attendees:
|
Name |
Role |
|---|---|
|
Alex Johnson |
Marketing Manager |
|
Emma Garcia |
Advertising Lead |
|
Oliver Clark |
Creative Director |
|
Sophia Martinez |
Copywriter |
Agenda:
-
Review of Previous Campaigns
-
Analysis of Market Trends
-
Discussion on Brand Messaging
-
Brainstorming Advertising Ideas
-
Development of Advertising Strategy
-
Assigning Action Items
-
Next Steps
Meeting Minutes:
1. Review of Previous Campaigns:
Alex Johnson provided an overview of previous advertising campaigns, highlighting successes and areas for improvement.
2. Analysis of Market Trends:
Emma Garcia presented a detailed analysis of current market trends, focusing on consumer behavior and competitor strategies.
3. Discussion on Brand Messaging:
The team engaged in a discussion on refining the brand messaging to better resonate with the target audience and align with company values.
4. Brainstorming Advertising Ideas:
Oliver Clark led a brainstorming session to generate creative advertising ideas, encouraging input from all team members.
5. Development of Advertising Strategy:
Based on the brainstorming session, the team outlined a comprehensive advertising strategy, including platforms, messaging, and creative concepts.
6. Assigning Action Items:
Action items were assigned to each team member to execute specific tasks related to the advertising strategy, with clear deadlines and responsibilities.
7. Next Steps:
The meeting concluded with a recap of the agreed-upon action items and a reminder of the next steps for implementing the advertising strategy.
Minutes Prepared By:
[Your Name]
Marketing Coordinator
[Date]
