E-commerce Product Requirements Document (PRD)

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1. Overview

This document outlines the product requirements for developing the e-commerce platform of [Your Company Name]. The platform will provide a comprehensive and user-friendly solution to enable efficient online shopping, inventory management, and order processing.

2. Product Goals

• Facilitate seamless browsing, searching, and purchasing of products.

• Support international transactions with multiple currencies and shipping methods.

• Ensure scalability and reliability to handle peak traffic.

• Provide a robust admin dashboard for [Your Company Name] to manage products, customers, and orders in real-time.

3. Target Audience

Consumers

End-users looking for a smooth online shopping experience.

Vendors

Small to mid-sized businesses selling through the platform.

Internal Teams

Staff managing inventory, orders, and customer queries.

Administrators

Technical and operational staff responsible for platform upkeep.

4. Features and Functionality

4.1 User Features

• Product Browsing: Users can explore products using category filters, price ranges, and brand options.

• Wishlist: Users can save items to their wishlist and get notifications on stock or price changes.

• Reviews and Ratings: Display customer reviews to improve purchase confidence.

• Multi-language Support: The platform will be available in English, Spanish, and French.

• Mobile Optimization: Fully optimized for mobile devices to ensure a smooth experience.

4.2 Admin Features

• Product Management: Add, edit, and remove product listings with ease.

• Order Dashboard: Manage orders, track shipping, and process returns.

• Customer Management: Monitor customer activity, assist with queries, and view purchase history.

• Reporting Tools: Generate sales reports, inventory updates, and customer behavior insights.

• API Access: Integrate external systems like ERPs and third-party logistics services.

5. User Experience (UX) Requirements

• Mobile-First Design: Prioritize mobile users with responsive design.

• Easy Navigation: Simple navigation structure to reduce customer drop-off rates.

• Quick Checkout: Allows users to save payment methods and shipping details for fast transactions.

6. Security and Privacy

• SSL Encryption: All communication and transactions must be encrypted using SSL.

• Two-Factor Authentication: For administrators and optional for customers.

• Data Protection: Ensure compliance with GDPR and CCPA to protect customer data.

• PCI Compliance: Adhere to Payment Card Industry Data Security Standards for secure transactions.

7. Performance Metrics

Metric	Target
Load Time	Less than 1.5 seconds per page
Uptime	99.9% uptime to ensure continuous operation
Checkout Conversion	5% or higher conversion rate
Customer Retention	At least 75% within the first year
Order Processing	Less than 2 seconds per transaction

8. Technical Requirements

Component	Technology/Details
Frontend Framework	React.js
Backend	Node.js, Express
Database	PostgreSQL and Redis for caching
Hosting	AWS with Auto Scaling
Payment Gateways	Stripe, PayPal, and local payment providers
Security	SSL, 2FA, PCI Compliance
API Integration	Open API for third-party integration

9. Timeline and Milestones

Phase	Details	Completion Date
Phase 1: Product Browsing	User registration, product browsing, basic cart	May 2051
Phase 2: Checkout	Payment integration, order management, multi-currency	August 2051
Phase 3: Full Launch	Promotional tools, reporting, security enhancements	December 2051

10. Stakeholders

• Product Manager: Charley Stokes

• Tech Lead: Golda Larson

• Marketing Director: Erica Price

• CEO: [Your Name]

11. Budget and Resources

• Development Budget: $500,000, covering design, development, and infrastructure costs.

• Marketing Budget: $100,000 allocated for digital marketing campaigns including social media and PPC.

• Team: 3 developers, 1 UX/UI designer, 1 QA engineer, 2 marketing specialists.

12. Risks and Mitigation

Risk	Description	Mitigation Strategy
Payment Gateway Delays	Potential delays in integration due to compliance issues	Early collaboration with PayPal and Stripe
Server Overload During Peak Periods	High traffic during sales events could overwhelm servers	Scale infrastructure with AWS Auto Scaling

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