Travel Agency Business Evaluation
Date: [ Date]
This evaluation form is designed to assess a travel agency's performance in key operational areas to ensure quality and efficiency.
The evaluation covers customer satisfaction, service diversity, marketing effectiveness, financial health, and regulatory compliance.
Evaluation Criteria Defined:
Customer Satisfaction: Measures the level of satisfaction among clients regarding services offered by the agency.
Service Diversity: Assesses the range and types of travel services provided.
Marketing Effectiveness: Evaluates the strategies used to attract new customers.
Financial Health: Analyzes financial stability and profitability.
Regulatory Compliance: Ensures all operations are within the regulatory frameworks applicable to travel agencies.
Category | Description | Criteria | Rating (1-5) |
|---|
Customer Satisfaction | Evaluate feedback, customer retention rates, and service ratings. | 1 = Very Poor
2 = Poor
3 = Average
4 = Good
5 = Excellent | |
Service Diversity | Assess the variety of travel packages and additional services offered. | 1 = Very Limited
2 = Limited
3 = Adequate
4 = Diverse
5 = Highly Diverse | |
Marketing Effectiveness | Review marketing campaigns, reach, and creative strategies. | 1 = Not Effective
2 = Slightly Effective
3 = Moderately Effective
4 = Effective
5 = Highly Effective | |
Financial Health | Analyze revenue growth, profitability, and financial ratios. | 1 = Very Weak
2 = Weak
3 = Stable
4 = Strong
5 = Very Strong | |
Regulatory Compliance | Examine adherence to laws, licenses, and industry standards. | 1 = Non-Compliant
2 = Barely Compliant
3 = Compliant
4 = Compliant with Minor Issues
5 = Fully Compliant | |
Additional Comments and Notes |
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