Coursework

Organization: [YOUR COMPANY NAME]
Address: [YOUR COMPANY ADDRESS]

I. Course Overview

• Course Name: Advanced Marketing Strategies

• Course Code: MKT-550

• Instructor: [YOUR NAME]

• Contact Information: [YOUR EMAIL]

II. Course Description

This course explores advanced marketing strategies and their application in various business contexts. Topics include market segmentation, targeting, positioning, marketing mix strategies, and digital marketing tactics.

III. Learning Objectives

• Understand the principles of market segmentation and targeting.

• Develop strategies for effective product positioning.

• Analyze and implement digital marketing strategies.

IV. Course Schedule

Module	Topic	Date	Assignment
Week 1: Introduction to Advanced Marketing Strategies	Overview of marketing strategies, importance of market segmentation	01/06/2050	Read Chapter 1 of the Textbook
Week 2: Market Segmentation and Targeting	Types of market segmentation, targeting strategies	01/13/2050	Market Segmentation Exercise
Week 3: Product Positioning	Positioning strategies, perceptual maps	01/20/2050	Positioning Case Study Analysis

V. Assessment

• Midterm Exam: February 10, 2050, 10:00 AM

• Final Exam: March 24, 2050, 10:00 AM

• Weight: Midterm Exam - 30%, Final Exam - 40%

VI. Grading

Attendance	10%
Assignments	20%
Quizzes	10%
Midterm Exam	30%
Final Exam	30%

VII. Required Materials

• Textbook: "Marketing Management" by Philip Kotler

• Supplementary Readings: Articles on digital marketing trends

VIII. Policies

• Attendance: Regular attendance is expected. More than two unexcused absences may result in grade penalties.

• Late Assignments: Late assignments will incur a 10% grade deduction for each day they are late.

• Academic Integrity: Plagiarism and cheating will not be tolerated and may result in a failing grade for the course.

• Accommodations: Students requiring accommodations should contact the instructor to make arrangements.

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