Marketing Coursework
Marketing Coursework
This Coursework is made under the organization, [YOUR COMPANY NAME]. This coursework is prepared by [YOUR NAME] with the following official details:
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Email: [YOUR COMPANY EMAIL]
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Address: [YOUR COMPANY ADDRESS]
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Phone Number: [YOUR COMPANY NUMBER]
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Website: [YOUR COMPANY WEBSITE]
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Social Media: [YOUR COMPANY SOCIAL MEDIA]
I. Course Overview
In this foundational marketing course, designed for students aspiring to advance in marketing or related fields, participants will acquire essential knowledge and skills necessary for effective marketing strategies and practices.
II. Course Objectives
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Understand the core concepts of marketing and their applications.
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Develop strategic thinking to analyze market needs and opportunities.
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Master the use of digital tools in crafting compelling marketing campaigns.
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Enhance communication skills for diverse marketing contexts.
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Prepare a portfolio of marketing campaigns as evidence of practical skills.
III. Schedule and Timeline
|
Week |
Topic |
Activities |
|---|---|---|
|
1 |
Introduction to Marketing |
Lecture, Discussion |
|
2 |
Market Research Techniques |
Workshop, Field Survey |
|
3-4 |
Digital Marketing Fundamentals |
Online Course, Group Project |
|
5 |
Consumer Behavior Analysis |
Case Study Analysis, Presentation |
|
6-7 |
Strategic Marketing Planning |
Simulation Game, Strategy Development |
|
8 |
Final Project and Portfolio Review |
Project Submission, Portfolio Review |
IV. Course Materials
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Textbook: "Foundations of Marketing" by [Textbook Author]
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Online Resources and Journals
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Marketing Planning Software and Tools
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Access to Consumer Insights Databases
V. Assessment Criteria
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Weekly Assignment Submissions (30% of final grade)
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Mid-term Examination (20% of final grade)
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Group Project (20% of final grade)
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Final Project Presentation (30% of final grade)
VI. Instructor and Contact Information
Instructor: [INSTRUCTOR NAME]
Email: [INSTRUCTOR EMAIL]
Office Hours: [OFFICE HOURS]
Office Location: [OFFICE LOCATION]
VII. Additional Notes
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All class sessions will be recorded for future reference and remote access.
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Supplementary workshops will be scheduled to enhance practical understanding.
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Feedback sessions are available upon request to discuss course progress.
