B2C Customer Profile
B2C Customer Profile
I. Customer Overview
|
Customer Name: |
Jarvis White |
|---|---|
|
Age: |
35 |
|
Gender: |
Male |
|
Location: |
Salt Lake City, UT 84101 |
|
Occupation: |
Marketing Manager |
|
Household Income Range: |
$80,000 - $120,000 |
|
Marital Status: |
Married |
|
Education Level: |
Bachelor’s Degree |
II. Psychographic Details
-
Interests: Technology, fitness, outdoor activities, and digital marketing
-
Hobbies and Lifestyle: Enjoys running, hiking on weekends, reading technology blogs, and attending marketing webinars
-
Values and Beliefs: Prioritizes quality and sustainability in products; values brands that are socially responsible
-
Personality Traits: Analytical, goal-oriented, pragmatic, and innovative
-
Motivations: Seeks brands that offer quality and convenience; motivated by efficiency and long-term value
III. Buying Behavior
-
Purchase Frequency: Buys products in this category monthly
-
Average Spending: $100-$200 per purchase
-
Preferred Shopping Channels: Online (primarily on brand websites and Amazon)
-
Brand Loyalty Level: Medium loyalty; open to exploring new brands but sticks to favorites if satisfied
-
Purchase Influencers: Product reviews, influencer recommendations, and brand reputation
IV. Product Preferences
-
Preferred Product Categories: High-quality fitness equipment, sustainable tech gadgets, and eco-friendly lifestyle products
-
Specific Features Desired: Durable, user-friendly, and environmentally friendly products
-
Reasons for Choosing [YOUR COMPANY NAME]: Offers a balance of quality and sustainability that aligns with personal values
-
Pain Points Addressed: Difficulty in finding trustworthy, eco-friendly products that offer good value for money
V. Customer Journey and Touchpoints
-
Research Stage Touchpoints: Google search, YouTube reviews, and industry blogs
-
Consideration Stage Touchpoints: Product pages on [YOUR COMPANY NAME]'s website, Instagram posts, email newsletters
-
Decision Stage Touchpoints: [YOUR COMPANY NAME] website checkout, customer reviews, online customer support
-
Post-Purchase Touchpoints: Follow-up emails with care instructions, feedback surveys, social media community groups
VI. Communication Preferences
-
Preferred Communication Style: Informal but professional; appreciates engaging and informative content
-
Frequency of Contact: Monthly or as needed for relevant product updates
-
Preferred Channels for Communication: Email, occasional SMS, and social media (Instagram, LinkedIn)
-
Content Type Preferences: Blog posts, video tutorials, infographics on product care and usage
VII. Goals and Objectives with [YOUR COMPANY NAME]
-
Primary Goal for Engaging with [YOUR COMPANY NAME]: To find reliable, eco-friendly products that improve daily convenience and support an active lifestyle
-
Secondary Goals: To support a company that aligns with sustainability values and enhances long-term product value
-
Long-term Aspirations with [YOUR COMPANY NAME]: To remain a loyal customer of [YOUR COMPANY NAME] as it continues to innovate eco-friendly products and solutions
