B2C Customer Profile

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I. Customer Overview

Customer Name:	Jarvis White
Age:	35
Gender:	Male
Location:	Salt Lake City, UT 84101
Occupation:	Marketing Manager
Household Income Range:	$80,000 - $120,000
Marital Status:	Married
Education Level:	Bachelor’s Degree

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II. Psychographic Details

• Interests: Technology, fitness, outdoor activities, and digital marketing

• Hobbies and Lifestyle: Enjoys running, hiking on weekends, reading technology blogs, and attending marketing webinars

• Values and Beliefs: Prioritizes quality and sustainability in products; values brands that are socially responsible

• Personality Traits: Analytical, goal-oriented, pragmatic, and innovative

• Motivations: Seeks brands that offer quality and convenience; motivated by efficiency and long-term value

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III. Buying Behavior

• Purchase Frequency: Buys products in this category monthly

• Average Spending: $100-$200 per purchase

• Preferred Shopping Channels: Online (primarily on brand websites and Amazon)

• Brand Loyalty Level: Medium loyalty; open to exploring new brands but sticks to favorites if satisfied

• Purchase Influencers: Product reviews, influencer recommendations, and brand reputation

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IV. Product Preferences

• Preferred Product Categories: High-quality fitness equipment, sustainable tech gadgets, and eco-friendly lifestyle products

• Specific Features Desired: Durable, user-friendly, and environmentally friendly products

• Reasons for Choosing [YOUR COMPANY NAME]: Offers a balance of quality and sustainability that aligns with personal values

• Pain Points Addressed: Difficulty in finding trustworthy, eco-friendly products that offer good value for money

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V. Customer Journey and Touchpoints

• Research Stage Touchpoints: Google search, YouTube reviews, and industry blogs

• Consideration Stage Touchpoints: Product pages on [YOUR COMPANY NAME]'s website, Instagram posts, email newsletters

• Decision Stage Touchpoints: [YOUR COMPANY NAME] website checkout, customer reviews, online customer support

• Post-Purchase Touchpoints: Follow-up emails with care instructions, feedback surveys, social media community groups

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VI. Communication Preferences

• Preferred Communication Style: Informal but professional; appreciates engaging and informative content

• Frequency of Contact: Monthly or as needed for relevant product updates

• Preferred Channels for Communication: Email, occasional SMS, and social media (Instagram, LinkedIn)

• Content Type Preferences: Blog posts, video tutorials, infographics on product care and usage

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VII. Goals and Objectives with [YOUR COMPANY NAME]

• Primary Goal for Engaging with [YOUR COMPANY NAME]: To find reliable, eco-friendly products that improve daily convenience and support an active lifestyle

• Secondary Goals: To support a company that aligns with sustainability values and enhances long-term product value

• Long-term Aspirations with [YOUR COMPANY NAME]: To remain a loyal customer of [YOUR COMPANY NAME] as it continues to innovate eco-friendly products and solutions

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