B2C Customer Profile

I. Customer Overview

Customer Name:

Jarvis White

Age:

35

Gender:

Male

Location:

Salt Lake City, UT 84101

Occupation:

Marketing Manager

Household Income Range:

$80,000 - $120,000

Marital Status:

Married

Education Level:

Bachelor’s Degree

II. Psychographic Details

  • Interests: Technology, fitness, outdoor activities, and digital marketing

  • Hobbies and Lifestyle: Enjoys running, hiking on weekends, reading technology blogs, and attending marketing webinars

  • Values and Beliefs: Prioritizes quality and sustainability in products; values brands that are socially responsible

  • Personality Traits: Analytical, goal-oriented, pragmatic, and innovative

  • Motivations: Seeks brands that offer quality and convenience; motivated by efficiency and long-term value

III. Buying Behavior

  • Purchase Frequency: Buys products in this category monthly

  • Average Spending: $100-$200 per purchase

  • Preferred Shopping Channels: Online (primarily on brand websites and Amazon)

  • Brand Loyalty Level: Medium loyalty; open to exploring new brands but sticks to favorites if satisfied

  • Purchase Influencers: Product reviews, influencer recommendations, and brand reputation

IV. Product Preferences

  • Preferred Product Categories: High-quality fitness equipment, sustainable tech gadgets, and eco-friendly lifestyle products

  • Specific Features Desired: Durable, user-friendly, and environmentally friendly products

  • Reasons for Choosing [YOUR COMPANY NAME]: Offers a balance of quality and sustainability that aligns with personal values

  • Pain Points Addressed: Difficulty in finding trustworthy, eco-friendly products that offer good value for money

V. Customer Journey and Touchpoints

  • Research Stage Touchpoints: Google search, YouTube reviews, and industry blogs

  • Consideration Stage Touchpoints: Product pages on [YOUR COMPANY NAME]'s website, Instagram posts, email newsletters

  • Decision Stage Touchpoints: [YOUR COMPANY NAME] website checkout, customer reviews, online customer support

  • Post-Purchase Touchpoints: Follow-up emails with care instructions, feedback surveys, social media community groups

VI. Communication Preferences

  • Preferred Communication Style: Informal but professional; appreciates engaging and informative content

  • Frequency of Contact: Monthly or as needed for relevant product updates

  • Preferred Channels for Communication: Email, occasional SMS, and social media (Instagram, LinkedIn)

  • Content Type Preferences: Blog posts, video tutorials, infographics on product care and usage

VII. Goals and Objectives with [YOUR COMPANY NAME]

  • Primary Goal for Engaging with [YOUR COMPANY NAME]: To find reliable, eco-friendly products that improve daily convenience and support an active lifestyle

  • Secondary Goals: To support a company that aligns with sustainability values and enhances long-term product value

  • Long-term Aspirations with [YOUR COMPANY NAME]: To remain a loyal customer of [YOUR COMPANY NAME] as it continues to innovate eco-friendly products and solutions