Sales Customer Profile
I. Customer Overview
Full Name: Jamie Reynolds
Contact Information: jamie@email.com/222 555 7777
Location: Oklahoma City, OK 73101
Industry (if applicable): Technology Services
II. Demographic Information
This subsection delves into the demographic details for individual customers or key demographic stats for a business customer segment.
Age or Date of Establishment: 34 years old
Gender or Business Size: Female
Income Level or Annual Revenue: $85,000 annually
III. Psychographic Information
A. Values/Corporate Values:
Customer Values: Health-conscious, prioritizes sustainability, and values quality over price.
Business Values: The business operates on principles of environmental sustainability, high-quality products, and exceptional customer service.
B. Interests/Hobbies or Core Business Activities:
Interests: Outdoor activities, yoga, and home gym setups.
Business Activities: Designing and manufacturing eco-friendly fitness equipment.
C. Personality Traits or Organizational Culture:
Traits: Adventurous, disciplined, and wellness-oriented.
Culture: The company culture emphasizes teamwork, innovation, and customer-centric service.
IV. Interaction History and Current Engagement
Last Purchase Date: March 15, 2054
Communication Preferences: Prefers email communication for promotions and direct phone calls for customer service inquiries.
Feedback or Complaint History: Positive feedback on the eco-friendly materials used in products. One complaint in January regarding delayed shipment, resolved promptly.
A. Sales Data
Total Purchases Made: 5
Average Purchase Value: $350
Product/Service Preferences: High-end treadmills, yoga mats, and monthly wellness subscription plans.
B. Engagement Metrics
Website Visits: 30 visits in the last year
Social Media Engagement: Highly active on Instagram, regularly comments and shares posts.
Newsletter Open and Click Rates: Opens 90% of newsletters and has a 40% click-through rate.
V. Needs and Expectations
Main Challenges: Finding high-quality, sustainable fitness equipment that fits into a small living space.
Primary Needs: Compact, eco-friendly fitness equipment and accessible wellness advice.
Service/Support Expectations: Expects fast customer service responses and thorough product support, including assembly assistance.
VI. Customization and Personalization Opportunities
Potential for Product Customization: Can offer custom color options and material choices for fitness equipment to match customer’s home decor.
Opportunities for Personalized Marketing: Tailored marketing emails highlighting new eco-friendly products and exclusive offers on compact equipment.
Service Modification Needs: Potential to introduce an at-home setup service for fitness equipment to enhance customer satisfaction.
