BEHAVIORAL CUSTOMER PROFILE

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Prepared by: [YOUR NAME]
Company: [YOUR COMPANY NAME]
Email: [YOUR COMPANY EMAIL]
Address: [YOUR COMPANY ADDRESS]
Phone: [YOUR COMPANY NUMBER]
Website: [YOUR COMPANY WEBSITE]

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I. Customer Information

Customer Name:	John Doe
Customer Age:	35
Customer Gender:	Male
Customer Address:	New York, USA
Customer Occupation:	Software Engineer
Customer Income Level:	$80,000 - $100,000 per year

II. Behavioral Insights

A. Purchase Behavior

• Buying History: John has made frequent purchases in the past year, mostly online, with a preference for tech gadgets and electronics.
  

• Purchase Frequency: He tends to make purchases every 2-3 months, especially during major sales events.
  

• Preferred Payment Method: John prefers using credit cards for online purchases due to the convenience and rewards.
  

B. Engagement Levels

• Online Activity: John is highly active on social media platforms like Twitter, LinkedIn, and Reddit, engaging in discussions related to technology and software development.
  

• Email Interaction: He regularly opens promotional emails from tech brands and clicks through to explore new products or offers.
  

• Website Visits: John frequently visits technology websites and online forums to stay updated with the latest trends and reviews.
  

C. Decision-Making Processes

• Product Research: John extensively researches products before making a purchase, relying on customer reviews, expert opinions, and comparison guides.
  

• Influence Factors: Recommendations from trusted sources and online influencers significantly impact John's purchasing decisions.
  

• Brand Loyalty: While John explores different brands, he tends to show loyalty to those with exceptional customer service and product quality.
  

III. Marketing Preferences

• Content Preferences: John enjoys reading informative articles, watching product demonstration videos, and participating in webinars related to software development and emerging technologies.
  

• Preferred Communication Channels: He prefers receiving communications via email and social media, appreciating personalized messages and exclusive offers.
  

• Promotional Offers: John is more likely to respond to limited-time discounts, loyalty rewards, and early access promotions.
  

IV. Customer Service Expectations

• Response Time: John expects quick responses to inquiries, preferably within 24 hours, through email or live chat support.
  

• Issue Resolution: He values clear communication and expects efficient resolution of any product-related issues or concerns.
  

• Feedback: John is open to providing feedback and suggestions for product improvement, appreciating companies that actively seek customer input.

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