Ride Sharing Customer Profile

Prepared By :	[Your Name]
Company Name:	[Your Company Name]
Date Prepared :	[Date]

I. Demographic Information

Full Name:	Grace Brooke
Age	32
Gender:	Female
Location:	Orlando, FL 32801
Occupation:	Marketing Manager
Income Level:	$70,000 annually

II. Ride History

• Total number of rides taken: 200

• Frequency of rides: Weekly

• Preferred ride types: UberX, Lyft Plus

• Average distance traveled per ride: 5 miles

• Peak ride times: Weekday evenings, weekends

III. Preferences

• Preferred pickup/drop-off locations: Home, office, favorite restaurants

• Ride-sharing service preference: Lyft

• Preferred vehicle type: Standard

• Preferred payment method: Credit card

IV. Behavior Patterns

• Rating behavior: The average rating given to drivers is 4.8

• Response to promotions/offers: Actively redeems promo codes and discounts

• Usage patterns during special events or holidays: Increased usage during holidays and special events

• Feedback provided to drivers or customer support: Occasionally provides feedback on cleanliness and friendliness of drivers

V. Customer Satisfaction Metrics

• Overall satisfaction rating with the ride-sharing service: 9/10

• Likelihood to recommend the service to others: Very likely

• Areas of improvement based on customer feedback: Faster pickup times during peak hours, more driver availability in suburban areas

VI. Engagement with Additional Features

• Usage of additional services: Occasionally orders food delivery through UberEats

• Participation in loyalty programs or rewards systems: Enrolled in Lyft Rewards program

• Engagement with in-app features: Frequently uses split fare feature when riding with friends

VII. Communication Preferences

• Preferred language for communication: English

• Frequency of communication: Prefers minimal notifications, only for important updates

VIII. Special Notes or Comments

• Regular user with a high satisfaction rate, but occasionally experiences longer wait times during rush hours.

• Provides detailed feedback when prompted, indicating a strong interest in the quality of service provided.

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