Consumer Customer Profile
I. Demographic Information
Full Name: | Lyda Fadel |
Age | 32 |
Gender: | Female |
Location: | Miami, FL 33101 |
Occupation: | Graphic Designer |
Income Level: | $65,000 annually |
II. Psychographic Profile
Lifestyle: Leading a vibrant urban lifestyle, balancing work with social engagements and creative pursuits.
Interests: Enjoys art exhibitions, live music events, trying new cuisines, and outdoor yoga sessions.
Values: Values creativity, self-expression, diversity, and sustainability in both personal and professional aspects of life.
Attitudes: Embraces innovation, authenticity, and experiences that inspire personal growth and connection.
III. Behavioral Insights
Purchasing Behavior: Prefers purchasing unique and artisanal products, often from local businesses and online marketplaces that align with her values.
Preferred Channels: Actively engages with brands on social media platforms, particularly Instagram and Pinterest, for inspiration and product discovery.
Brand Loyalty: Values brands that prioritize ethical practices, quality craftsmanship, and authentic storytelling.
Product Usage Patterns: Seeks products that complement her artistic lifestyle and contribute to her well-being, such as eco-friendly art supplies and organic skincare.
IV. Purchase History
Recent Purchases
Handcrafted jewelry from local artisans.
Subscription to a monthly art supply box.
Tickets to a wellness retreat.
Frequency
V. Communication Preferences
Preferred Communication Channels: Prefers email newsletters for updates on new arrivals and promotions, and enjoys engaging with brands through interactive content on social media.
Frequency: Appreciates regular communication but prefers non-intrusive messaging that respects her time and attention.
VI. Feedback and Sentiment Analysis
Feedback: Willing to provide feedback when asked, particularly if she feels connected to a brand or has a memorable customer experience.
Sentiment: Generally positive about brands that resonate with her values and provide authentic, personalized experiences.
VII. Customer Lifetime Value (CLV)
Estimated CLV: Moderate to high potential for long-term engagement and repeat purchases due to her consistent spending habits and brand loyalty, particularly in categories related to art, wellness, and sustainable living.
VIII. Segmentation and Targeting
Segment: "Urban Creatives" - Individuals who prioritize creativity, self-expression, and sustainable living in their lifestyle choices, making them ideal targets for brands offering unique, authentic, and environmentally conscious products and experiences.
Prepared By : | [Your Name] |
Company Name: | [Your Company Name] |
Date Prepared : | [Date] |
