Fundraising Strategic Plan
Company: [YOUR COMPANY NAME]
Department: [YOUR DEPARTMENT]
Prepared by: [YOUR NAME]
Date: [DATE]
I. Executive Summary
The [YOUR COMPANY NAME] fundraising strategic plan outlines our approach to raising funds to support our mission of providing education opportunities to underserved communities. The plan focuses on engaging donors, implementing targeted campaigns, and maximizing resources to achieve our fundraising goals.
II. Organizational Overview
A. Mission Statement
Our mission is to empower underserved communities through education, fostering long-term positive change.
B. Organizational Background
[YOUR COMPANY NAME] was founded in 2050 with the aim of addressing educational inequality. Over the years, we have impacted the lives of thousands of individuals through our tutoring programs, scholarships, and mentorship initiatives.
C. Fundraising Goals
Financial Target: Raise $500,000 over the next fiscal year.
KPIs: Increase donor retention by 20%, acquire 50 new major donors, and achieve a 30% increase in online donations.
III. Fundraising Landscape Analysis
A. Market Analysis
The fundraising landscape is evolving, with trends shifting towards online giving and peer-to-peer fundraising. However, competition for donor dollars remains high, requiring innovative strategies to stand out.
B. Stakeholder Analysis
Our key stakeholders include donors, volunteers, board members, and community partners. Understanding their motivations and interests is crucial for effective fundraising.
IV. Fundraising Strategies
A. Donor Cultivation and Engagement
B. Fundraising Campaigns
C. Grant Writing and Sponsorship
D. Planned Giving
V. Fundraising Budget and Resources
A. Budget Allocation
Category | Budget Allocation ($) |
|---|
Staff Salaries | $200,000 |
Marketing | $50,000 |
Events | $100,000 |
Technology | $30,000 |
Miscellaneous | $20,000 |
Total | $400,000 |
B. Fundraising Staff and Volunteers
VI. Implementation Plan
A. Timeline
Month 1-2: Develop fundraising materials and donor communication plan.
Month 3-6: Implement major donor cultivation strategies.
Month 7-9: Launch online fundraising campaign.
Month 10-12: Host annual gala event.
B. Monitoring and Evaluation
VII. Risk Management
A. Risk Assessment
B. Contingency Planning
VIII. Communication and Reporting
A. Internal Communication
B. External Communication
IX. Conclusion
The [YOUR COMPANY NAME] fundraising strategic plan sets a clear path for achieving our fundraising goals. By implementing these strategies and engaging our stakeholders, we are confident in our ability to secure the necessary funds to support our mission.
X. Appendices
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