Restaurant Competitor Analysis Worksheet

---

Prepared By:	[YOUR NAME]
Company:	[YOUR COMPANY NAME]
Department:	[YOUR DEPARTMENT]

---

I. Executive Summary

A. Overview

This document provides a comprehensive competitive analysis for [Your Company Name], to assess and compare your restaurant business against key competitors. The analysis covers various metrics including market position, pricing, menu offerings, customer reviews, marketing strategies, and overall performance.

B. Objectives

• Identify strengths and weaknesses relative to competitors.

• Discover market opportunities.

• Inform strategic decisions to improve market position.

---

II. Competitor Identification

1. Fine Dine Bistro

2. Savory Eats

3. Tasty Bites

Secondary Competitors

1. Flavor Haven

2. Culinary Bliss

---

III.Market Position

A. Market Share

• Fine Dine Bistro: 25%

• Savory Eats: 20%

• [Your Company Name]: 15%

B. Geographic Reach

• Fine Dine Bistro: Nationwide presence with 50 locations.

• Savory Eats: Regional presence with 20 locations in the Northeast.

• [Your Company Name]: Local presence with 5 locations in Foodtown.

---

IV. Pricing Strategy and Menu Offerings

A. Price Comparison Table

Menu Item	[Your Company Name]	Fine Dine Bistro	Savory Eats
Appetizers	$8	$10	$9
Main Courses	$20	$25	$22
Desserts	$7	$8	$7
Beverages	$5	$6	$5

B. Pricing Observations

• [Your Company Name] offers competitive pricing on appetizers.

• Fine Dine Bistro is more expensive on main courses.

• Savory Eats matches [Your Company Name]study on dessert prices.

C. Menu Offerings

Unique Selling Propositions (USPs)

• [Your Company Name]: Fresh, locally sourced ingredients.

• Fine Dine Bistro: Elegant dining experience with gourmet dishes.

• Savory Eats: Comfort food with a modern twist.

Menu Variety

• [Your Company Name]: 50 menu items.

• Fine Dine Bistro: 60 menu items.

• Savory Eats: 45 menu items.

---

V. Customer Reviews

A. Review Summary

Platform	[Your Company Name]	Fine Dine Bistro	Savory Eats
Yelp	4.5/5	4.0/5	4.2/5
Google Reviews	4.6/5	4.1/5	4.3/5
TripAdvisor	4.4/5	4.0/5	4.1/5

B. Common Themes in Reviews

• [Your Company Name]: Positive feedback on freshness and flavor; occasional complaints about wait times.

• Fine Dine Bistro: High praise for ambiance; mixed reviews on portion sizes.

• Savory Eats: Customers love the unique twist on classic dishes; some note inconsistencies in service.

---

VI. Marketing Strategies

A. Online Presence

• [Your Company Name]: Active social media engagement, monthly blog updates, and email newsletters.

• Fine Dine Bistro: Focuses on Instagram and Facebook, with professional photography of dishes.

• Savory Eats: Uses social media for promotional offers and customer interaction.

B. Promotional Activities

• [Your Company Name]: Seasonal promotions, loyalty programs, cooking classes.

• Fine Dine Bistro: Wine pairing nights, live music events.

• Savory Eats: Holiday specials, kids eat free on Tuesdays.

C. Social Media Engagement

• [Your Company Name]: 10k followers on Instagram, 8k likes on Facebook.

• Fine Dine Bistro: 15k followers on Instagram, 10k likes on Facebook.

• Savory Eats: 12k followers on Instagram, 9k likes on Facebook.

---

VII. SWOT Analysis

A. [Your Company Name]

Strengths

• Strong local brand presence.

• High customer satisfaction with food quality.

Weaknesses

• Limited geographic reach.

• Occasional long wait times during peak hours.

Opportunities

• Expansion to neighboring cities.

• Introducing a catering service.

Threats

• Increasing competition from new restaurants.

• Economic downturn affecting dining out frequency.

B. Fine Dine Bistro

Strengths

• Elegant dining experience.

• Large and varied menu.

Weaknesses

• Higher pricing may limit the customer base.

• Mixed reviews on portion sizes.

Opportunities

• Potential for franchise expansion.

• Collaborations with local wineries.

Threats

• Competition from other upscale restaurants.

• Changing consumer preferences towards casual dining.

---

VIII. Conclusion and Recommendations

A. Key Findings

• Gourmet Delight has a strong reputation for quality and freshness but faces challenges with geographic reach and peak hour wait times.

• Competitors offer different strengths, such as ambiance and unique menu items, which can be leveraged for strategic improvements.

B. Strategic Recommendations

1. Enhance Menu Offerings:

   • Introduce seasonal dishes to keep the menu fresh and appealing.

2. Improve Customer Engagement:

   • Implement a customer loyalty program to increase repeat visits.

3. Adjust Pricing Strategy:

   • Consider value meal deals to attract more price-sensitive customers.

4. Expand Marketing Efforts:

   • Increase online presence through targeted social media campaigns and collaborations with local influencers.

Analysis Templates @ Template.net