Restaurant Competitor Analysis Worksheet

Prepared By:	[YOUR NAME]
Company:	[YOUR COMPANY NAME]
Department:	[YOUR DEPARTMENT]

I. Executive Summary

A. Overview

This document provides a comprehensive competitive analysis for [Your Company Name], to assess and compare your restaurant business against key competitors. The analysis covers various metrics including market position, pricing, menu offerings, customer reviews, marketing strategies, and overall performance.

B. Objectives

Identify strengths and weaknesses relative to competitors.
Discover market opportunities.
Inform strategic decisions to improve market position.

II. Competitor Identification

Fine Dine Bistro
Savory Eats
Tasty Bites

Secondary Competitors

Flavor Haven
Culinary Bliss

III.Market Position

A. Market Share

Fine Dine Bistro: 25%
Savory Eats: 20%
[Your Company Name]: 15%

B. Geographic Reach

Fine Dine Bistro: Nationwide presence with 50 locations.
Savory Eats: Regional presence with 20 locations in the Northeast.
[Your Company Name]: Local presence with 5 locations in Foodtown.

IV. Pricing Strategy and Menu Offerings

A. Price Comparison Table

Menu Item	[Your Company Name]	Fine Dine Bistro	Savory Eats
Appetizers	$8	$10	$9
Main Courses	$20	$25	$22
Desserts	$7	$8	$7
Beverages	$5	$6	$5

B. Pricing Observations

[Your Company Name] offers competitive pricing on appetizers.
Fine Dine Bistro is more expensive on main courses.
Savory Eats matches [Your Company Name]study on dessert prices.

C. Menu Offerings

Unique Selling Propositions (USPs)

[Your Company Name]: Fresh, locally sourced ingredients.
Fine Dine Bistro: Elegant dining experience with gourmet dishes.
Savory Eats: Comfort food with a modern twist.

Menu Variety

[Your Company Name]: 50 menu items.
Fine Dine Bistro: 60 menu items.
Savory Eats: 45 menu items.

V. Customer Reviews

A. Review Summary

Platform	[Your Company Name]	Fine Dine Bistro	Savory Eats
Yelp	4.5/5	4.0/5	4.2/5
Google Reviews	4.6/5	4.1/5	4.3/5
TripAdvisor	4.4/5	4.0/5	4.1/5

B. Common Themes in Reviews

[Your Company Name]: Positive feedback on freshness and flavor; occasional complaints about wait times.
Fine Dine Bistro: High praise for ambiance; mixed reviews on portion sizes.
Savory Eats: Customers love the unique twist on classic dishes; some note inconsistencies in service.

VI. Marketing Strategies

A. Online Presence

[Your Company Name]: Active social media engagement, monthly blog updates, and email newsletters.
Fine Dine Bistro: Focuses on Instagram and Facebook, with professional photography of dishes.
Savory Eats: Uses social media for promotional offers and customer interaction.

B. Promotional Activities

[Your Company Name]: Seasonal promotions, loyalty programs, cooking classes.
Fine Dine Bistro: Wine pairing nights, live music events.
Savory Eats: Holiday specials, kids eat free on Tuesdays.

C. Social Media Engagement

[Your Company Name]: 10k followers on Instagram, 8k likes on Facebook.
Fine Dine Bistro: 15k followers on Instagram, 10k likes on Facebook.
Savory Eats: 12k followers on Instagram, 9k likes on Facebook.

VII. SWOT Analysis

A. [Your Company Name]

Strengths

Strong local brand presence.
High customer satisfaction with food quality.

Weaknesses

Limited geographic reach.
Occasional long wait times during peak hours.

Opportunities

Expansion to neighboring cities.
Introducing a catering service.

Threats

Increasing competition from new restaurants.
Economic downturn affecting dining out frequency.

B. Fine Dine Bistro

Strengths

Elegant dining experience.
Large and varied menu.

Weaknesses

Higher pricing may limit the customer base.
Mixed reviews on portion sizes.

Opportunities

Potential for franchise expansion.
Collaborations with local wineries.

Threats

Competition from other upscale restaurants.
Changing consumer preferences towards casual dining.

VIII. Conclusion and Recommendations

A. Key Findings

Gourmet Delight has a strong reputation for quality and freshness but faces challenges with geographic reach and peak hour wait times.
Competitors offer different strengths, such as ambiance and unique menu items, which can be leveraged for strategic improvements.

B. Strategic Recommendations

Enhance Menu Offerings:
- Introduce seasonal dishes to keep the menu fresh and appealing.
Improve Customer Engagement:
- Implement a customer loyalty program to increase repeat visits.
Adjust Pricing Strategy:
- Consider value meal deals to attract more price-sensitive customers.
Expand Marketing Efforts:
- Increase online presence through targeted social media campaigns and collaborations with local influencers.