Social Media Marketing Audience Demographic Datasheet
Social Media Marketing Audience Demographic Datasheet
|
Company: |
[YOUR COMPANY NAME] |
|
Prepared by: |
[YOUR NAME] |
|
Date: |
[DATE] |
_____________________________________________________________________________________
I. Overview
This datasheet provides a detailed analysis of the demographic characteristics of the target audience for a social media marketing campaign. Understanding these demographics is crucial for creating effective and targeted marketing strategies.
_____________________________________________________________________________________
II. Demographic Information
Age Distribution
|
18-24: |
25% |
|
25-34: |
35% |
|
35-44: |
20% |
|
45-54: |
15% |
|
55+: |
5% |
Gender
|
Male: |
55% |
|
Female: |
45% |
Location
|
United States: |
40% |
|
United Kingdom: |
20% |
|
Canada: |
15% |
|
Australia: |
10% |
|
Other: |
15% |
Income Level
|
Under $30,000: |
15% |
|
$30,000 - $60,000: |
30% |
|
$60,000 - $100,000: |
35% |
|
Over $100,000: |
20% |
Education Level
|
High School or less: |
10% |
|
Some College: |
30% |
|
Bachelor's Degree: |
40% |
|
Postgraduate Degree: |
20% |
_____________________________________________________________________________________
III. Psychographic Information
Interests and Hobbies
|
Technology: |
25% |
|
Travel: |
20% |
|
Fitness: |
15% |
|
Food and Cooking: |
10% |
|
Fashion: |
10% |
|
Gaming: |
10% |
|
Arts and Culture: |
10% |
Lifestyle
|
Health Conscious: |
30% |
|
Adventure Seekers: |
25% |
|
Career-Driven: |
20% |
|
Family-Oriented: |
15% |
|
Social Butterflies: |
10% |
Platform Usage
|
Active Hours |
|
|---|---|
|
Morning: |
20% |
|
Afternoon: |
30% |
|
Evening: |
25% |
|
Night: |
15% |
|
Late Night: |
10% |
Device Usage
|
Mobile: |
70% |
|
Desktop: |
25% |
|
Tablet: |
5% |
_____________________________________________________________________________________
IV. Engagement Metrics
Interaction Rates
|
Likes: |
35% |
|
Comments: |
25% |
|
Shares: |
20% |
|
Click-throughs: |
15% |
|
Saves: |
5% |
Content Preferences
|
Video Content: |
40% |
|
Infographics: |
25% |
|
Blog Posts: |
20% |
|
Polls and Quizzes |
10% |
|
User-Generated Content: |
5% |
_____________________________________________________________________________________
V. Audience Behavior
Purchase Behavior
|
Online Shopping Frequency: |
60% |
|
Influenced by Social Media Ads: |
45% |
|
Impulse Buyers: |
20% |
Brand Loyalty
|
Loyal to Preferred Brands: |
70% |
|
Open to Trying New Brands: |
30% |
_____________________________________________________________________________________
VI. Trends and Insights
-
Video content generates the highest engagement rates among this audience segment.
-
Mobile devices are the preferred choice for accessing social media platforms.
-
Content related to technology, travel, and fitness resonates well with the audience.
-
The majority of the audience has a bachelor's degree or higher education level.
_____________________________________________________________________________________
VII. Visualizations
-
Pie charts illustrating age distribution, gender ratio, and device usage.
-
Bar graphs showing engagement metrics and content preferences.
-
Geographic maps display the location distribution of the audience.
_____________________________________________________________________________________
