Style Guide

I. Introduction

Welcome to the [YOUR COMPANY NAME] Style Guide, a comprehensive resource to ensure consistency and professionalism in all written and visual communications produced by [YOUR COMPANY NAME].

II. Brand Identity

Company Name: [YOUR COMPANY NAME]
Company Logo: [LINK TO COMPANY LOGO]
Tagline: [YOUR COMPANY TAGLINE]
Mission Statement: [YOUR COMPANY MISSION STATEMENT]

III. Tone and Voice

At [YOUR COMPANY NAME], we aim for a friendly yet professional tone in all our communications. Our voice should convey expertise, trustworthiness, and approachability.

IV. Writing Guidelines

A. Grammar and Punctuation

Use proper grammar and punctuation at all times.
Avoid excessive use of exclamation marks and ellipses.

B. Spelling and Usage

Use American English spelling.
Consult the Merriam-Webster dictionary for any spelling queries.

C. Formatting

Use headings, subheadings, and bullet points to enhance readability.
Ensure consistency in font type, size, and colour.

V. Visual Guidelines

A. Colour Palette

Primary Colour: [HEX CODE]
Secondary Colour: [HEX CODE]
Accent Colour: [HEX CODE]

B. Typography

Font: [FONT NAME]
Font Size:
- Heading 1:
- Heading 2:
- Body Text:

VI. Logo Usage

Always use the approved version of the company logo.
Maintain proper spacing around the logo.

VII. Photography and Imagery

Use high-resolution images that align with our brand aesthetic.
Avoid stock photos that appear generic or overused.

VIII. Social Media Guidelines

A. Posting Frequency

Facebook: [NUMBER OF POSTS PER WEEK]
Twitter: [NUMBER OF TWEETS PER DAY]
Instagram: [NUMBER OF POSTS PER WEEK]

B. Content Strategy

Share a mix of promotional, informative, and engaging content.
Use relevant hashtags to increase visibility.