Simple Style Guide
Simple Style Guide
I. Introduction
A Simple Branding Style Guide outlines the fundamental elements of a brand’s visual and communicative identity. This guide ensures consistency across all platforms and materials.
II. Brand Overview
Brand Name
Company Name: [Your Company Name]
Mission Statement
[Your Company Name] is committed to advancing technology with a focus on sustainable solutions and innovative design.
Brand Values
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Innovation
-
Sustainability
-
Integrity
-
Excellence
III. Logo Usage
Logo Variations
Primary Logo:
Description: The primary logo features the brand name "[Your Company Name]" alongside an emblem symbolizing forward-thinking and progress. It should be used in all major brand communications to maintain a consistent brand presence.
Usage Guidelines:
-
Use the primary logo on all official documents, websites, and promotional materials.
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Ensure the logo is placed on a contrasting background to maintain visibility.
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Maintain the minimum clear space around the logo, equivalent to the height of the 'B' in "BrightFuture."
Secondary Logo:
Description: The secondary logo includes a simplified version of the emblem and is used where space is limited or a more compact version of the logo is required.
Usage Guidelines:
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Use the secondary logo in smaller formats where the primary logo may not be legible.
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This version is suitable for social media profiles, small promotional items, and other applications where space is restricted.
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Ensure the secondary logo maintains its legibility and visual integrity on all backgrounds.
Logo Restrictions:
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Do not stretch or distort the logo.
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Maintain clear space around the logo equivalent to the height of the 'B' in "BrightFuture."
IV. Color Palette
Primary Colors
|
Color |
Hex Code |
RGB |
CMYK |
|---|---|---|---|
|
Bright Blue |
#007BFF |
(0, 123, 255) |
(100, 50, 0, 0) |
|
Sunny Yellow |
#FFC107 |
(255, 193, 7) |
(0, 24, 97, 0) |
Secondary Colors
|
Color |
Hex Code |
RGB |
CMYK |
|---|---|---|---|
|
Cool Gray |
#6C757D |
(108, 117, 125) |
(0, 0, 0, 50) |
|
Soft Green |
#28A745 |
(40, 167, 69) |
(70, 0, 50, 0) |
V. Typography
Primary Typeface
Font Family: Open Sans
Styles: Regular, Bold, Italic
Usage: For all body text and headings.
Secondary Typeface
Font Family: Roboto
Styles: Regular, Bold
Usage: For subheadings and captions.
Example Usage:
-
Headings: Open Sans Bold, 24pt
-
Body Text: Open Sans Regular, 12pt
VI. Imagery
Photography Style
Guidelines: Use high-resolution images that convey innovation and sustainability. Images should be bright and focus on technology and people.
Graphic Elements
Icons: Use simple and clean icons that align with the brand’s visual identity. Icons should be consistent in style and color.
VII. Tone of Voice
Brand Voice
Characteristics: Professional, approachable, and confident. Use clear, concise language and avoid jargon.
Writing Guidelines
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Tone: Friendly yet professional.
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Language: Simple and direct.
Example Phrases:
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Appropriate: "Our innovative solutions drive progress."
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Inappropriate: "We leverage synergistic strategies to maximize outcomes."
VIII. Contact Information
For any questions or clarifications, please contact:
Name: [Your Name]
Email: [Your Email]
