Free Simple Style Guide Template

Simple Style Guide

I. Introduction

A Simple Branding Style Guide outlines the fundamental elements of a brand’s visual and communicative identity. This guide ensures consistency across all platforms and materials.

II. Brand Overview

Brand Name

Company Name: [Your Company Name]

Mission Statement

[Your Company Name] is committed to advancing technology with a focus on sustainable solutions and innovative design.

Brand Values

  • Innovation

  • Sustainability

  • Integrity

  • Excellence

III. Logo Usage

Logo Variations

Primary Logo:

Description: The primary logo features the brand name "[Your Company Name]" alongside an emblem symbolizing forward-thinking and progress. It should be used in all major brand communications to maintain a consistent brand presence.

Usage Guidelines:

  • Use the primary logo on all official documents, websites, and promotional materials.

  • Ensure the logo is placed on a contrasting background to maintain visibility.

  • Maintain the minimum clear space around the logo, equivalent to the height of the 'B' in "BrightFuture."

Secondary Logo:

Description: The secondary logo includes a simplified version of the emblem and is used where space is limited or a more compact version of the logo is required.

Usage Guidelines:

  • Use the secondary logo in smaller formats where the primary logo may not be legible.

  • This version is suitable for social media profiles, small promotional items, and other applications where space is restricted.

  • Ensure the secondary logo maintains its legibility and visual integrity on all backgrounds.

Logo Restrictions:

  • Do not stretch or distort the logo.

  • Maintain clear space around the logo equivalent to the height of the 'B' in "BrightFuture."

IV. Color Palette

Primary Colors

Color

Hex Code

RGB

CMYK

Bright Blue

#007BFF

(0, 123, 255)

(100, 50, 0, 0)

Sunny Yellow

#FFC107

(255, 193, 7)

(0, 24, 97, 0)

Secondary Colors

Color

Hex Code

RGB

CMYK

Cool Gray

#6C757D

(108, 117, 125)

(0, 0, 0, 50)

Soft Green

#28A745

(40, 167, 69)

(70, 0, 50, 0)

V. Typography

Primary Typeface

Font Family: Open Sans
Styles: Regular, Bold, Italic
Usage: For all body text and headings.

Secondary Typeface

Font Family: Roboto
Styles: Regular, Bold
Usage: For subheadings and captions.

Example Usage:

  • Headings: Open Sans Bold, 24pt

  • Body Text: Open Sans Regular, 12pt

VI. Imagery

Photography Style

Guidelines: Use high-resolution images that convey innovation and sustainability. Images should be bright and focus on technology and people.

Graphic Elements

Icons: Use simple and clean icons that align with the brand’s visual identity. Icons should be consistent in style and color.

VII. Tone of Voice

Brand Voice

Characteristics: Professional, approachable, and confident. Use clear, concise language and avoid jargon.

Writing Guidelines

  • Tone: Friendly yet professional.

  • Language: Simple and direct.

Example Phrases:

  • Appropriate: "Our innovative solutions drive progress."

  • Inappropriate: "We leverage synergistic strategies to maximize outcomes."

VIII. Contact Information

For any questions or clarifications, please contact:

Name: [Your Name]
Email: [Your Email]

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