Free Branding Guide Template
Branding Guide
I. Introduction
Welcome to the Branding Guide for [YOUR COMPANY NAME]. This guide aims to provide comprehensive instructions and standards for representing our brand consistently across all platforms and mediums.
II. Brand Overview
A. Company Vision and Mission
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Our Vision: [YOUR COMPANY VISION]
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Our Mission: [YOUR COMPANY MISSION]
B. Core Values
[CORE VALUE 1]
[CORE VALUE 2]
[CORE VALUE 3]
C. Brand Story
[YOUR BRAND STORY]
III. Visual Identity
A. Logo Guidelines
Our logo is the visual cornerstone of our brand. Adhere to the guidelines below to maintain consistency:
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Primary Logo: [PRIMARY LOGO DESCRIPTION]
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Alternate Logo: [ALTERNATE LOGO DESCRIPTION]
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Logo Do's and Don'ts: [LOGO DO'S AND DON'TS]
B. Color Palette
Our brand colours are:
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Color
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Hex Code
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RGB
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[PRIMARY COLOR]
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[HEX CODE]
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[RGB CODE]
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[SECONDARY COLOR]
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[HEX CODE]
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[RGB CODE]
C. Typography
Our chosen fonts reflect our brand’s personality and should be used consistently:
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Primary Font: [PRIMARY FONT NAME]
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Secondary Font: [SECONDARY FONT NAME]
IV. Brand Voice and Messaging
A. Tone and Style
Our brand voice is characterized by:
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Friendly and approachable
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Professional yet relatable
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Clear and concise
B. Key Messaging
Our key messages include:
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Tagline: [YOUR COMPANY TAGLINE]
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Elevator Pitch: [YOUR ELEVATOR PITCH]
V. Implementation
A. Usage Examples
Correct and incorrect instances of brand usage:
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Correct: [CORRECT USAGE EXAMPLE]
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Incorrect: [INCORRECT USAGE EXAMPLE]
B. Approval Process
Any public usage of branding elements requires approval. Please contact:
[APPROVAL PROCESS CONTACT NAME]
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Email: [APPROVAL PROCESS EMAIL]
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Phone: [APPROVAL PROCESS PHONE]
VI. Conclusion
Following this guide ensures our brand remains strong and coherent. For any questions or further clarifications, please contact [YOUR NAME] at [YOUR COMPANY EMAIL].
