Cafe Marketing Memo

To: All Cafe Staff

From: [Your Name], Marketing Manager

Date: [Month Day, Year]

Subject: New Marketing Campaign Launch

I am excited to announce the launch of our new marketing campaign aimed at boosting customer engagement and increasing foot traffic to our cafe. The campaign, titled "Sip & Savor: A Taste of Joy," will kick off on [Month Day, Year] and run through [Month Day, Year].

Campaign Overview

Theme:	"Sip & Savor: A Taste of Joy"
Duration:	[Month Day, Year] to [Month Day, Year]
Objective:	Increase customer engagement and foot traffic
Target Audience:	Local residents, tourists, and nearby office workers
Key Messages:	Quality coffee, delicious pastries, welcoming ambiance
Promotional Offers:	Buy One Get One Free (BOGO) on selected items, loyalty card bonuses, and social media giveaways
Marketing Channels:	Social media (Facebook, Instagram), email newsletters, local newspaper ads, and sidewalk signage

Staff Responsibilities

Customer Service:	Provide excellent customer service to enhance the overall experience
Promotion:	Encourage customers to participate in the campaign and spread the word
Product Knowledge:	Familiarize yourself with the campaign offers to assist customers effectively

Incentives for Staff

Sales Targets:	Achieve higher sales to unlock bonuses and rewards
Customer Engagement:	Receive recognition for outstanding customer engagement efforts

Training Session

A training session will be conducted on [Month Day, Year] to familiarize staff with the campaign details and provide tips for effective customer engagement.

Feedback and Suggestions

We encourage all staff to provide feedback and suggestions throughout the campaign to improve our marketing efforts.

Let's work together to make "Sip & Savor: A Taste of Joy" a resounding success! Thank you for your dedication and hard work.

Best regards,

[Your Name]

[Title]

[Your Company Name]