Date: January 15, 2051
Time: 10:00 AM - 12:00 PM
Location: [YOUR COMPANY ADDRESS]
[YOUR NAME], Marketing Director
Alicia James, CEO
Brian Hawkins, Marketing Manager
Diana Coleman, Social Media Specialist
Jeffrey Turner, Product Manager
Welcome and Introductions
Review of Previous Meeting Minutes
Strategic Marketing Goals for 2051
Marketing Campaign Planning
Budget Allocation
Action Items and Responsibilities
Next Meeting Schedule
[YOUR NAME] opened the meeting at 10:00 AM and welcomed all attendees. Each participant introduced themselves and their role within [YOUR COMPANY NAME].
The minutes from the previous meeting held on December 10, 2050, were reviewed and approved without any changes.
The board discussed and set the following strategic marketing goals for the year 2051:
Goal | Target |
---|---|
Increase brand awareness | 30% |
Launch new product lines | 3 major campaigns |
Expand social media presence and engagement | 25% |
Enhance customer retention rates through loyalty programs and personalized marketing | 15% |
Detailed discussions were held on the planned marketing campaigns:
Campaign | Timeframe |
---|---|
New Product Launch | Q1 |
Summer Promotion | Q2 |
Holiday Season Campaign | Q4 |
Jeffrey Turner presented the proposed strategies and timelines for each campaign. The board provided feedback and suggestions to refine the plans.
The marketing budget for 2051 was reviewed and allocated as follows:
Category | Percentage |
---|---|
Digital marketing initiatives | 40% |
Traditional marketing channels | 30% |
Event sponsorships and partnerships | 20% |
Contingency and miscellaneous expenses | 10% |
Action Item | Responsible Party | Deadline |
---|---|---|
Finalize campaign strategies and timelines | [YOUR NAME] | January 30, 2051 |
Prepare budget report and distribute to all members | Alicia James | February 5, 2051 |
Coordinate with the social media team and develop a content calendar | Brian Hawkins | February 10, 2051 |
Design promotional materials for Q1 product launch | Diana Coleman | February 15, 2051 |
The next marketing board meeting is scheduled for February 20, 2051, at 10:00 AM.
[YOUR NAME] adjourned the meeting at 12:00 PM.
Minutes Prepared By: [YOUR NAME]
Contact Information: [YOUR EMAIL]
Templates
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