Marketing Board Meeting Minutes
Marketing Board Meeting Minutes
Date: January 15, 2051
Time: 10:00 AM - 12:00 PM
Location: [YOUR COMPANY ADDRESS]
Attendees:
-
[YOUR NAME], Marketing Director
-
Alicia James, CEO
-
Brian Hawkins, Marketing Manager
-
Diana Coleman, Social Media Specialist
-
Jeffrey Turner, Product Manager
Agenda
-
Welcome and Introductions
-
Review of Previous Meeting Minutes
-
Strategic Marketing Goals for 2051
-
Marketing Campaign Planning
-
Budget Allocation
-
Action Items and Responsibilities
-
Next Meeting Schedule
Meeting Minutes
1. Welcome and Introductions
[YOUR NAME] opened the meeting at 10:00 AM and welcomed all attendees. Each participant introduced themselves and their role within [YOUR COMPANY NAME].
2. Review of Previous Meeting Minutes
The minutes from the previous meeting held on December 10, 2050, were reviewed and approved without any changes.
3. Strategic Marketing Goals for 2051
The board discussed and set the following strategic marketing goals for the year 2051:
|
Goal |
Target |
|---|---|
|
Increase brand awareness |
30% |
|
Launch new product lines |
3 major campaigns |
|
Expand social media presence and engagement |
25% |
|
Enhance customer retention rates through loyalty programs and personalized marketing |
15% |
4. Marketing Campaign Planning
Detailed discussions were held on the planned marketing campaigns:
|
Campaign |
Timeframe |
|---|---|
|
New Product Launch |
Q1 |
|
Summer Promotion |
Q2 |
|
Holiday Season Campaign |
Q4 |
Jeffrey Turner presented the proposed strategies and timelines for each campaign. The board provided feedback and suggestions to refine the plans.
5. Budget Allocation
The marketing budget for 2051 was reviewed and allocated as follows:
|
Category |
Percentage |
|---|---|
|
Digital marketing initiatives |
40% |
|
Traditional marketing channels |
30% |
|
Event sponsorships and partnerships |
20% |
|
Contingency and miscellaneous expenses |
10% |
6. Action Items and Responsibilities
|
Action Item |
Responsible Party |
Deadline |
|---|---|---|
|
Finalize campaign strategies and timelines |
[YOUR NAME] |
January 30, 2051 |
|
Prepare budget report and distribute to all members |
Alicia James |
February 5, 2051 |
|
Coordinate with the social media team and develop a content calendar |
Brian Hawkins |
February 10, 2051 |
|
Design promotional materials for Q1 product launch |
Diana Coleman |
February 15, 2051 |
7. Next Meeting Schedule
The next marketing board meeting is scheduled for February 20, 2051, at 10:00 AM.
[YOUR NAME] adjourned the meeting at 12:00 PM.
Minutes Prepared By: [YOUR NAME]
Contact Information: [YOUR EMAIL]
