• Set the stage for the brainstorming session and outline objectives.

5 minutes

• Review of campaign objectives, target audience, key messaging, and desired outcomes.

10 minutes

• Presentation of market trends, competitor analysis, and consumer insights relevant to the campaign.

15 minutes

• Recap of the creative brief including brand guidelines, tone of voice, and visual identity.

10 minutes

Facilitated idea generation session focusing on:

• Unique selling propositions (USPs)

• Campaign themes and concepts

• Content ideas (ad formats, channels, platforms)

45 minutes

• Each team member presents their ideas, followed by open discussion and feedback.

30 minutes

• Criteria discussion for selecting the most viable ideas based on campaign objectives and feasibility.

15 minutes

• Assign action items, responsibilities, and deadlines.

• Recap of agreed-upon ideas and decisions.

10 minutes

• Address any final questions or concerns.

• Recap key takeaways and next meeting schedule.

10 minutes

[Your Name]

Creative Director

Jane Smith

Art Director

Mark Johnson

Copywriter

Emily Brown

Digital Marketing Specialist

Sarah Lee

Project Manager

Global tech Solution

Client