Advertising Manager Criteria

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Prepared by: [Your Name]
Date: [Current Date]

Introduction

The Advertising Manager Criteria Template provides a comprehensive framework for evaluating candidates for the position of Advertising Manager. This template is designed to ensure that all critical aspects of a candidate's qualifications and suitability for the role are assessed in a structured and consistent manner.

Purpose

The purpose of this template is to establish clear and measurable criteria for the selection of an Advertising Manager. It aims to ensure that the hiring process is objective, fair, and aligned with the organization's strategic goals. By adhering to these criteria, the organization can effectively identify the most qualified candidates who will contribute to successful advertising campaigns and overall business growth.

Scope

This template covers the key criteria required for an Advertising Manager, including experience, educational background, leadership skills, strategic thinking, creativity, analytical skills, communication skills, and technical proficiency. The criteria are designed to evaluate a candidate's ability to perform the essential functions of the role and meet the expectations of the organization.

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Criteria	Description	Rating	Weighting
Experience	Minimum of 5 years in advertising or marketing management roles.		25%
Educational Background	Bachelor’s degree in Marketing, Advertising, Business, or a related field.		15%
Leadership Skills	Proven ability to lead and motivate a team effective.		20%
Strategic Thinking	Ability to develop and implement comprehensive advertising strategies.		15%
Creativity and Innovation	Demonstrated creativity in advertising campaigns and problem-solving.		10%
Analytical Skills	Proficiency in analyzing market data and using insights to drive decisions.		10%
Communication Skills	Excellent verbal and written communication skills.		5%
Technical Proficiency	Familiarity with advertising tools and platforms (e.g., Google Ads, SEO, etc.).		5%

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Rating Scale:

• 1: Poor

• 2: Fair

• 3: Good

• 4: Very Good

• 5: Excellent

Evaluation Process

1. Resume Review: Initial screening of resumes to assess candidates' experience, educational background, and technical proficiency.

2. Interviews: In-depth interviews to evaluate leadership skills, strategic thinking, creativity, communication skills, and overall fit for the role.

3. Practical Tests: If applicable, candidates may be required to complete practical tests to demonstrate analytical skills and technical proficiency.

4. Portfolio Review: Assessment of candidates' portfolios to evaluate their creativity and past advertising campaigns.

5. References: Verification of candidates' previous work experience and leadership abilities through reference checks.

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