Videographer Criteria

Prepared by: [Your Name]

Date: [Current Date]

Introduction

The purpose of this document is to outline the essential requirements, preferences, and guidelines for producing a video. It serves as a comprehensive reference for all stakeholders involved in the project, ensuring a clear and mutual understanding of the project's goals, style, technical needs, and scheduling. This criteria document is designed to streamline the production process and facilitate effective communication among team members.

Purpose

The primary purpose of this criteria document is to establish a detailed framework for video production that aligns with the project's objectives and expectations. By providing clear guidelines and specifications, the document aims to:

Define the project's scope and deliverables.
Ensure all team members and stakeholders have a consistent understanding of the project's requirements.
Facilitate smooth coordination and execution throughout the production process.
Minimize misunderstandings and discrepancies, leading to a successful final product.

Scope

This document covers all critical aspects of the video production process, including:

Project Overview: A brief description of the video's intent and target audience.
Objectives: The specific goals the video aims to achieve.
Style & Tone: The desired visual and emotional style of the video.
Duration: The length of the video and any timing constraints.
Format & Resolution: Technical specifications such as video format and resolution.
Script & Storyboard: Guidelines for the script and visual planning.
Visual Elements: Requirements for visual style, including color schemes and fonts.
Audio Elements: Specifications for audio components such as music and sound effects.
Branding Guidelines: Branding requirements, including logos and brand messaging.
Deadlines & Milestones: Key deadlines and milestones for the production phases.

Criteria Table

Criterion	Description
Project Goals	Clearly define the objectives of the video. This includes the message, target audience, and desired call to action.
Style and Tone	Specify the intended style (e.g., documentary, promotional, educational) and tone (e.g., serious, humorous, inspirational) of the video.
Technical Requirements	Detail the technical specifications such as video resolution, aspect ratio, frame rate, and audio quality. Mention any required formats and codecs.
Content Structure	Outline the main sections of the video. Provide a storyboard or script if available. Ensure the flow and pacing are aligned with the project's objectives.
Visual Elements	Describe the desired visuals, including graphics, animations, and b-roll footage. Mention sourcing of stock footage if necessary.
Audio Elements	Indicate the type of background music, sound effects, and narration voice. Provide references or samples if available.
Brand Guidelines	Ensure the video aligns with brand guidelines, including colors, fonts, and logos. Mention any specific brand elements to be included.
Approval Process	Define the steps for review and approval, specifying key reviewers and decision-makers. Include timelines for feedback and revisions.
Schedule and Milestones	Provide a detailed timeline, outlining key milestones from pre-production to final delivery. Ensure all stakeholders are aware of deadlines and dependencies.
Budget and Resources	Specify the budget for the project. List the resources required, including equipment, personnel, and software.

Evaluation Process

The evaluation process ensures that all aspects of the video production align with the established criteria and objectives. It involves a series of reviews and assessments to monitor progress and quality at various stages of the project. The process includes:

Initial Review: Verifies that the project's concepts and proposals align with the objectives.
Pre-Production Approval: Confirms that all pre-production elements, such as scripts and storyboards, are finalized and approved.
Production Review: Monitors the production process to ensure adherence to the criteria and schedule.
Post-Production Evaluation: Assesses the quality of the edited video, ensuring it meets technical and creative specifications.
Quality Assurance: Conducts a final check for errors and confirms that all criteria are met before delivery.
Feedback and Revisions: Addresses any feedback or revision requests from stakeholders.
Final Approval and Delivery: Obtains final approval and delivers the completed video as specified.
Post-Project Review: Evaluate the overall success of the project and identify areas for improvement.