Content Planning

Contact Information

• Name: [Your Name]

• Email: [Your Email]

• Company Name: [Your Company Name]

• Company Number: [Your Company Number]

• Company Address: [Your Company Address]

• Company Website: [Your Company Website]

• Company Social Media: [Your Company Social Media]

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Content Overview

• Content Title: How to Boost Your Social Media Presence

• Content Type: Blog Post

• Target Audience: Small Business Owners and Marketing Professionals

• Objective: To provide actionable tips for enhancing social media engagement and reach

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Key Dates

Task	Due Date	Assigned To
Content Idea	August 5, 2054	Sarah Johnson
Outline	August 10, 2054	David Lee
Draft	August 15, 2054	Emily Brown
Review	August 20, 2054	Michael Smith
Final Edit	August 25, 2054	Olivia White
Publish	August 30, 2054	Rachel Adams
Promotion	September 1, 2054	Daniel Green

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Content Details

Detail	Description
Main Keywords	social media, boost engagement, small business marketing
Key Messages	Importance of consistency, leveraging analytics, engaging with followers
Call to Action	"Subscribe to our newsletter for more tips."
Visuals/Graphics	Infographics on engagement tips, charts showing analytics improvement

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Distribution Plan

Platform	Strategy
Primary Platform	Company Blog
Secondary Platforms	Facebook, Twitter, LinkedIn
Promotion Strategies	Email marketing, social media ads, influencer partnerships

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Metrics for Success

KPI	Goal
Number of shares	Increase by 25%
Comments and likes	Increase by 25%
Website traffic	Increase by 25%
Newsletter sign-ups	Acquire 100 new subscribers
Social media followers	Gain 500 new followers
Measurement Tools	Google Analytics, social media insights, email marketing software

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Notes:

• Collaborate with the graphic design team for high-quality visuals; schedule a follow-up meeting one week after publication to review initial performance metrics.

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