Social Media Copywriting Brief
Social Media Copywriting Brief
Prepared by: [Your Name]
Overview and Objectives
This brief outlines the requirements and guidelines for planning and creating social media campaigns for [Your Company Name]. The goal is to develop engaging content that promotes our products/services, increases brand awareness, and drives user engagement. The campaigns should align with our overall marketing strategy and brand identity.
Target Audience
Our target audience consists of the following demographics:
|
Attribute |
Description |
|---|---|
|
Age Range |
25-45 years |
|
Gender |
All genders |
|
Location |
Global, with a focus on urban areas |
|
Interests |
Technology, lifestyle, fashion, travel |
|
Income Level |
Middle to high income |
|
Psychographics |
Trendsetters, early adopters, influencers |
Key Messages
The core messages we aim to communicate through this campaign are:
-
Innovation: Highlighting our cutting-edge technology and products.
-
Quality: Emphasizing the superior quality and craftsmanship of our offerings.
-
Lifestyle: Showcasing how our products integrate seamlessly into the daily lives of our audience.
-
Value: Communicating the value and benefits our products provide to customers.
Tone and Voice
The tone of the content should be:
-
Professional yet approachable: Maintain a professional tone while being friendly and relatable.
-
Inspirational: Motivate and inspire the audience to engage with our brand.
-
Informative: Provide useful and relevant information about our products and services.
Platform Specifications
Each social media platform has unique requirements. Ensure content adheres to the following specifications:
|
Platform |
Post Type |
Character Limit |
Image Size |
Video Length |
|---|---|---|---|---|
|
|
Text, Image, Video |
2,200 characters |
1200 x 630 pixels |
Up to 240 minutes |
|
|
Image, Video, Story |
2,200 characters |
1080 x 1080 pixels |
Up to 60 seconds |
|
|
Text, Image, Video |
280 characters |
1200 x 675 pixels |
Up to 2 minutes 20 seconds |
|
|
Text, Image, Video |
1,300 characters |
1200 x 627 pixels |
Up to 10 minutes |
Content Examples
Below are examples of the type of content expected:
-
Facebook Post: A high-quality image of our latest product with a caption highlighting its innovative features and a call to action to visit our website.
-
Instagram Story: A series of short videos showcasing the product in use, with swipe-up links for more information.
-
Twitter Tweet: A brief, engaging text post with a link to a related blog article or product page.
-
LinkedIn Post: A professional article about industry trends and how our product addresses current market needs.
Call to Action
Each piece of content should include a clear call to action, such as:
-
Visit our website
-
Sign up for our newsletter
-
Follow us on [Your Company Social Media]
-
Shop now
-
Learn more
Deadlines and Milestones
The following timeline outlines key deadlines and milestones for the campaign:
|
Milestone |
Deadline |
|---|---|
|
Campaign Brief Finalization |
January 1, 2050 |
|
Content Creation Start |
January 5, 2050 |
|
First Draft Submission |
February 1, 2050 |
|
Internal Review and Feedback |
February 10, 2050 |
|
Final Content Submission |
February 20, 2050 |
|
Campaign Launch |
March 1, 2050 |
Approval Process
Content must go through the following approval process before publication:
-
Initial Review: Conducted by the content team to ensure alignment with the brief.
-
Marketing Manager Approval: Reviewed and approved by the marketing manager.
-
Final Approval: Obtained from senior management or the brand director.
