Social Media Copywriting Brief

Prepared by: [Your Name]

Overview and Objectives

This brief outlines the requirements and guidelines for planning and creating social media campaigns for [Your Company Name]. The goal is to develop engaging content that promotes our products/services, increases brand awareness, and drives user engagement. The campaigns should align with our overall marketing strategy and brand identity.

Target Audience

Our target audience consists of the following demographics:

Attribute	Description
Age Range	25-45 years
Gender	All genders
Location	Global, with a focus on urban areas
Interests	Technology, lifestyle, fashion, travel
Income Level	Middle to high income
Psychographics	Trendsetters, early adopters, influencers

Key Messages

The core messages we aim to communicate through this campaign are:

1. Innovation: Highlighting our cutting-edge technology and products.

2. Quality: Emphasizing the superior quality and craftsmanship of our offerings.

3. Lifestyle: Showcasing how our products integrate seamlessly into the daily lives of our audience.

4. Value: Communicating the value and benefits our products provide to customers.

Tone and Voice

The tone of the content should be:

• Professional yet approachable: Maintain a professional tone while being friendly and relatable.

• Inspirational: Motivate and inspire the audience to engage with our brand.

• Informative: Provide useful and relevant information about our products and services.

Platform Specifications

Each social media platform has unique requirements. Ensure content adheres to the following specifications:

Platform	Post Type	Character Limit	Image Size	Video Length
Facebook	Text, Image, Video	2,200 characters	1200 x 630 pixels	Up to 240 minutes
Instagram	Image, Video, Story	2,200 characters	1080 x 1080 pixels	Up to 60 seconds
Twitter	Text, Image, Video	280 characters	1200 x 675 pixels	Up to 2 minutes 20 seconds
LinkedIn	Text, Image, Video	1,300 characters	1200 x 627 pixels	Up to 10 minutes

Content Examples

Below are examples of the type of content expected:

• Facebook Post: A high-quality image of our latest product with a caption highlighting its innovative features and a call to action to visit our website.

• Instagram Story: A series of short videos showcasing the product in use, with swipe-up links for more information.

• Twitter Tweet: A brief, engaging text post with a link to a related blog article or product page.

• LinkedIn Post: A professional article about industry trends and how our product addresses current market needs.

Call to Action

Each piece of content should include a clear call to action, such as:

• Visit our website

• Sign up for our newsletter

• Follow us on [Your Company Social Media]

• Shop now

• Learn more

Deadlines and Milestones

The following timeline outlines key deadlines and milestones for the campaign:

Milestone	Deadline
Campaign Brief Finalization	January 1, 2050
Content Creation Start	January 5, 2050
First Draft Submission	February 1, 2050
Internal Review and Feedback	February 10, 2050
Final Content Submission	February 20, 2050
Campaign Launch	March 1, 2050

Approval Process

Content must go through the following approval process before publication:

1. Initial Review: Conducted by the content team to ensure alignment with the brief.

2. Marketing Manager Approval: Reviewed and approved by the marketing manager.

3. Final Approval: Obtained from senior management or the brand director.

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