Marketing Content Copywriting Brief
Marketing Content Copywriting Brief
Prepared by: [YOUR NAME]
A. Executive Summary
This brief outlines the requirements for producing high-quality marketing content tailored to our target audience. The purpose of this content is to boost brand awareness, engage our audience, and drive conversions. We need copy that is compelling, clear, and aligned with our brand voice.
B. Objectives
The main objectives of the content are:
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Increase brand visibility and recognition.
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Engage and inform our target audience.
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Drive traffic to our website and increase conversions.
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Establish us as a thought leader in the industry.
C. Target Audience
Our target audience includes:
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Demographic: Age 25-45, both male and female, predominantly urban, middle to upper-middle class.
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Psychographic: Interested in technology, innovation, and lifestyle enhancement. Value quality and are willing to pay a premium for superior products and services.
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Behavioral: Frequent online shoppers, active social media users, and engaged in ongoing learning and self-improvement.
D. Brand Voice and Tone
The content should reflect our brand's voice and tone, which can be described as:
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Professional: Expert and knowledgeable, without being overly technical or jargon-heavy.
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Friendly: Approachable and relatable, fostering a sense of trust and connection with the audience.
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Inspiring: Motivating and encouraging, helping the audience envision themselves benefiting from our products/services.
E. Content Deliverables
We require the following content types:
|
Content Type |
Details/Specifications |
Frequency |
|---|---|---|
|
Blog Posts |
500-800 words, SEO-optimized |
Weekly |
|
Social Media Posts |
Short, engaging content with visuals |
Daily |
|
Email Newsletters |
Informative and promotional content |
Bi-monthly |
|
Product Descriptions |
Clear and enticing, highlighting benefits |
As needed |
F. Timeline
The project timeline is as follows:
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Week 1: Research and planning, initial content drafts.
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Week 2: Review and revisions, finalizing drafts.
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Week 3: Content distribution strategy, publishing initial content.
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Ongoing: Regular publishing and performance analysis.
G. Metrics for Success
Success will be measured using the following metrics:
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Website traffic and engagement (such as time on site and pages per session).
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Conversion rates (such as sign-ups and purchases).
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Social media engagement (such as likes, shares, and comments).
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Email open and click-through rates.
H. Approval and Feedback Process
Content will go through the following approval and feedback process:
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Initial draft submission to the marketing manager.
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Feedback and revision cycle, with a maximum of two rounds of revisions.
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Final approval by the head of marketing.
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Post-publishing performance review and continuous improvement based on analytics.
