Advertising Copywriting Brief
I. Project Overview
This project aims to create compelling advertising copy for our new product launch. The primary objective is to engage our target audience, convey the unique selling points of the product, and drive conversions.
II. Target Audience
The target audience for this campaign includes:
Age: 25-45 years
Gender: All genders
Location: Urban areas in the United States
Interests: Technology, Innovation, Lifestyle
Income Level: Middle to upper-middle class
III. Key Messages
The following key messages should be conveyed in the advertising copy:
Innovative features and benefits of the product
How the product improves daily life
Special introductory offers or discounts
Customer testimonials and reviews
IV. Brand Tone and Voice
The desired tone and voice for the advertising copy should be:
V. Content Requirements
The advertising copy should include the following elements:
Headline: Attention-grabbing headline that highlights a key benefit
Sub-headline: Short and impactful sub-headline
Main Body: Detailed description of the product's features and benefits
Call to Action: Strong call to action encouraging immediate response
VI. Deliverables
Deliverable | Deadline |
|---|
Initial Draft | 1 week after the project start |
Revised Draft | 2 weeks after the project start |
Final Copy | 3 weeks after the project start |
VII. Budget
The budget for this project is $5,000. This includes all drafts and revisions of the advertising copy.
VIII. Contact Information
For any questions or further information, please contact:
Brief Templates @ Template.net
