Advertising Copywriting Brief

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I. Project Overview

This project aims to create compelling advertising copy for our new product launch. The primary objective is to engage our target audience, convey the unique selling points of the product, and drive conversions.

II. Target Audience

The target audience for this campaign includes:

• Age: 25-45 years

• Gender: All genders

• Location: Urban areas in the United States

• Interests: Technology, Innovation, Lifestyle

• Income Level: Middle to upper-middle class

III. Key Messages

The following key messages should be conveyed in the advertising copy:

• Innovative features and benefits of the product

• How the product improves daily life

• Special introductory offers or discounts

• Customer testimonials and reviews

IV. Brand Tone and Voice

The desired tone and voice for the advertising copy should be:

• Professional yet friendly

• Informative and engaging

• Trustworthy and credible

• Positive and motivational

V. Content Requirements

The advertising copy should include the following elements:

• Headline: Attention-grabbing headline that highlights a key benefit

• Sub-headline: Short and impactful sub-headline

• Main Body: Detailed description of the product's features and benefits

• Call to Action: Strong call to action encouraging immediate response

VI. Deliverables

Deliverable	Deadline
Initial Draft	1 week after the project start
Revised Draft	2 weeks after the project start
Final Copy	3 weeks after the project start

VII. Budget

The budget for this project is $5,000. This includes all drafts and revisions of the advertising copy.

VIII. Contact Information

For any questions or further information, please contact:

• Contact Person: [YOUR NAME]

• Email: [YOUR EMAIL]

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