Client Copywriting Brief

Prepared by: [YOUR NAME]

I. Overview

This brief is designed to provide essential information for the creation of content that effectively meets the client's needs. It outlines the objectives, target audience, key messages, tone of voice, and other critical elements to guide the copywriting process.

II. Objectives

1. Increase brand awareness

2. Generate leads and conversions

3. Communicate key messages clearly

4. Engage the target audience

III. Target Audience

The target audience for this content is primarily composed of professionals in the tech industry, aged 25-45, who are interested in innovative solutions and emerging technologies. They are well-educated, tech-savvy, and value credibility and expertise.

IV. Key Messages

• Our product/service offers cutting-edge technology.

• We provide reliable and efficient solutions.

• Customer satisfaction and support are our top priorities.

V. Tone of Voice

The tone of voice should be professional, confident, and approachable. It should reflect the expertise of the brand while remaining accessible and engaging to the audience.

VI. Content Format and Length

The content should be approximately 500-800 words in length, formatted with headings, subheadings, and bullet points where appropriate to enhance readability.

VII. Deadlines and Deliverables

VIII. Additional Notes

Please ensure all claims are supported by factual data or credible sources. Adhere to the brand's style guide and maintain consistency in formatting, punctuation, and capitalization throughout the document.

Brief Templates @ Template.net