Sample Creative Brief
Sample Creative Brief
I. Project Overview
The purpose of this project is to create a compelling digital marketing campaign to promote our new product launch. The campaign will include social media ads, email marketing, and a promotional video.
II. Objectives
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Increase product awareness by 50% within the first month of launch.
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Generate at least 10,000 social media interactions.
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Achieve a 20% open rate for the email marketing campaign.
III. Target Audience
Our primary audience consists of tech-savvy individuals aged 18-35, who are interested in the latest gadgets and technological innovations. They are active on social media, engage with online content, and value high-quality, innovative products.
IV. Key Messages
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Innovative technology that simplifies your life.
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High-quality design meets cutting-edge functionality.
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Experience the future now with our latest product.
V. Deliverables
|
Item |
Description |
Due Date |
|---|---|---|
|
Social Media Ads |
10 engaging ads to be posted on Facebook, Instagram, and Twitter |
8/25/2060 |
|
Email Templates |
6 email templates for the marketing campaign |
9/15/2060 |
|
Promotional Video |
A 2-minute video showcasing the product’s features |
10/20/2060 |
VI. Budget
The total budget for this project is $50,000. This includes advertising costs, production expenses, and any additional resources required to execute the campaign effectively.
VII. Timeline
The project is expected to span over 3 months, with key milestones as follows:
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Project Kickoff: Week 1
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Concept Development: Weeks 2-4
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Content Creation: Weeks 5-8
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Campaign Launch: Week 9
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Post-launch Analysis: Week 12
VIII. Contact Information
For any questions or additional information, please contact:
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Project Manager: [YOUR NAME]
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Email: [YOUR EMAIL]
