Free Sample Creative Brief Template

Sample Creative Brief


I. Project Overview

The purpose of this project is to create a compelling digital marketing campaign to promote our new product launch. The campaign will include social media ads, email marketing, and a promotional video.


II. Objectives

  1. Increase product awareness by 50% within the first month of launch.

  2. Generate at least 10,000 social media interactions.

  3. Achieve a 20% open rate for the email marketing campaign.


III. Target Audience

Our primary audience consists of tech-savvy individuals aged 18-35, who are interested in the latest gadgets and technological innovations. They are active on social media, engage with online content, and value high-quality, innovative products.


IV. Key Messages

  • Innovative technology that simplifies your life.

  • High-quality design meets cutting-edge functionality.

  • Experience the future now with our latest product.


V. Deliverables

Item

Description

Due Date

Social Media Ads

10 engaging ads to be posted on Facebook, Instagram, and Twitter

8/25/2060

Email Templates

6 email templates for the marketing campaign

9/15/2060

Promotional Video

A 2-minute video showcasing the product’s features

10/20/2060


VI. Budget

The total budget for this project is $50,000. This includes advertising costs, production expenses, and any additional resources required to execute the campaign effectively.


VII. Timeline

The project is expected to span over 3 months, with key milestones as follows:

  • Project Kickoff: Week 1

  • Concept Development: Weeks 2-4

  • Content Creation: Weeks 5-8

  • Campaign Launch: Week 9

  • Post-launch Analysis: Week 12


VIII. Contact Information

For any questions or additional information, please contact:

  • Project Manager: [YOUR NAME]

  • Email: [YOUR EMAIL]

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