Professional Creative Brief
Professional Creative Brief
I. Project Overview
The objective of this project is to create an innovative and comprehensive new branding strategy for [YOUR COMPANY NAME]. The intention behind this initiative is to significantly elevate [YOUR COMPANY NAME]'s presence within the market and to captivate and engage our target audience in an effective and meaningful way.
II. Project Objectives
The primary objectives of this project include:
-
Redefine the brand identity.
-
Create engaging marketing materials.
-
Boost customer engagement and brand loyalty.
III. Target Audience
The target audience for this project consists of:
|
Demographic |
Detail |
|---|---|
|
Age |
25-45 years |
|
Gender |
All |
|
Location |
Urban areas |
|
Interests |
Technology, Health, Lifestyle |
IV. Key Messages
Our campaign focuses on conveying the following key messages:
-
Innovation at its Best
-
Commitment to Quality
-
Enhancing Everyday Life
V. Project Timeline
The project timeline is as follows:
|
Phase |
Duration |
|---|---|
|
Research and Analysis |
2 weeks |
|
Concept Development |
3 weeks |
|
Design and Production |
4 weeks |
|
Launch and Evaluation |
2 weeks |
VI. Budget
The estimated budget for this project is $100,000, broken down as follows:
|
Expense Category |
Estimated Cost |
|---|---|
|
Research and Analysis |
$20,000 |
|
Concept Development |
$30,000 |
|
Design and Production |
$40,000 |
|
Launch and Evaluation |
$10,000 |
VII. Deliverables
The expected deliverables are:
-
New brand logo and guidelines.
-
Marketing materials (brochures, flyers, social media content).
-
Website redesign.
-
Launch event plan.
VIII. Approvals
Key stakeholders responsible for approvals include:
[YOUR NAME], Marketing Director
Matt Davids, Creative Team Lead
Oliver Gray, Chief Executive Officer
