Video Production Creative Brief

Project Overview

The purpose of this video is to promote our new product launch. The video should highlight the key features and benefits of the product in an engaging and visually appealing manner. By doing so, we aim to generate interest and excitement among potential customers, ultimately encouraging them to learn more about and engage with our new offering.

Objectives

The main objectives of the video are to:

1. Generate excitement around the new product

2. Inform the audience of the product's key features and benefits

3. Encourage viewers to visit the product website for more information

Target Audience

The video should appeal to the following audience:

• Age: 25-35

• Gender: All genders

• Profession: Young professionals in urban areas

• Interests: Technology, innovation, and modern lifestyle

Key Messages

The video should communicate the following key messages:

• Our new product is innovative and cutting-edge

• Designed to simplify everyday tasks

• High-quality and reliable performance

• Visit our website to learn more and make a purchase

Visual Style

The visual style of the video should be:

• Modern and sleek design

• High-quality, dynamic visuals

• Use brand colors and fonts

• Clear and concise text overlays

Tone and Mood

The tone of the video should be:

• Exciting and energetic

• Inspiring and motivational

• Professional and trustworthy

Duration

The video should have a total duration that falls within the range of 60 to 90 seconds.

Timeline

Milestone	Due Date
Script Approval	October 15, 2063
Shooting	October 25, 2063
Initial Edit	November 1, 2063
Final Cut	November 10, 2063
Launch Date	November 15, 2063

Budget

The overall amount of financial resources that have been designated and set aside for the entirety of this particular video production project stands at $15,000.

Call to Action

The video should end with a strong call to action, encouraging viewers to visit our website for more information and to purchase the product.

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For any questions or concerns, please contact:

• Project Manager: [YOUR NAME]

• Email: [YOUR EMAIL]

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