Marketing Campaign Copywriting Brief

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Prepared by: [Your Name]

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Introduction

Welcome to the Marketing Campaign Copywriting Brief for [Your Company Name]. This document provides detailed guidelines for crafting compelling social media content that aligns with our campaign goals. Our aim is to create engaging and effective content that resonates with our target audience and drives meaningful interactions.

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Campaign Overview

• Campaign Name: Summer Sale Extravaganza 2051

• Campaign Duration: June 1, 2051 – August 31, 2051

• Campaign Objective: Increase brand awareness and drive traffic to our online store with a focus on our summer collection. Target a 25% increase in website visits and a 15% boost in sales over the campaign period.

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Target Audience

Demographics:

• Age: 18-35

• Gender: All

• Location: Urban areas in the United States

• Interests: Fashion, lifestyle, online shopping, summer trends

Psychographics:

• Values: Trend-conscious, value quality and aesthetics

• Behavior: Frequent online shoppers, active on social media, follows fashion influencers

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Content Themes

Theme 1: Summer Collection Highlights

• Showcase new arrivals and bestsellers.

• Focus on summer trends, vibrant colors, and seasonal styles.

Theme 2: Customer Stories and Testimonials

• Feature user-generated content and testimonials from satisfied customers.

• Share real-life experiences and how our products fit into their summer lifestyle.

Theme 3: Exclusive Offers and Promotions

• Announce limited-time offers, discount codes, and special promotions.

• Encourage urgency with countdowns and exclusive deals.

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Platform-Specific Guidelines

Platform	Content Type	Frequency	Tone & Style	Hashtags
Instagram	Posts, Stories, Reels	4 posts/week	Trendy, vibrant, engaging	#SummerSale2051, #FashionTrends, #ShopNow
Facebook	Posts, Ads	3 posts/week	Informative, persuasive	#SummerCollection, #ExclusiveOffer, #DealAlert
Twitter	Tweets, Threads	5 tweets/week	Witty, concise, promotional	#SummerDeals, #FashionFinds, #SaleAlert
Pinterest	Pins, Boards	2 pins/week	Inspirational, aspirational	#SummerStyle, #FashionInspo, #NewArrivals

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Key Messages

• Message 1: “Discover the ultimate summer styles with our exclusive collection! Shop now and enjoy up to 30% off on selected items.”

• Message 2: “See how our summer collection fits into real-life adventures. Share your summer story with us using #SummerSale2051 for a chance to be featured!”

• Message 3: “Don’t miss out on our limited-time summer sale! Find your perfect summer look today and save big.”

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Tone of Voice

• Tone: Friendly, enthusiastic, and motivational.

• Style: Conversational, inclusive, and visually appealing.

• Examples: Use engaging language, emojis, and direct calls-to-action to inspire followers to act.

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Content Calendar

Date	Content Type	Platform	Description
June 1, 2051	Launch Post	Instagram	Announce the start of the Summer Sale with a carousel of featured items.
June 10, 2051	Customer Testimonial	Facebook	Share a post with a customer testimonial and a discount code.
July 1, 2051	Limited-Time Offer	Twitter	Tweet about an exclusive summer promotion with a countdown graphic.
August 15, 2051	Style Inspiration	Pinterest	Pin a board featuring summer outfit ideas from the collection.

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Deliverables

• Graphics: High-quality images and videos that align with content themes.

• Copy: Engaging and on-brand text for posts, captions, and ads.

• Metrics: Track engagement rates, click-through rates, and conversions.

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Approval and Contact

• Approval Required By: Marketing Manager

• Contact Email: [Your Company Email]

• Contact Number: [Your Company Number]

For any questions or further details, please reach out to [Your Company Email] or visit [Your Company Website].

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