Brand Voice Copywriting Brief
Brand Voice Copywriting Brief
Prepared by: [Your Name]
Introduction
The Brand Voice Copywriting Brief for Internal Communications ensures that all internal communications reflect [Your Company Name]' values and brand identity. This document serves as a comprehensive guide for maintaining consistency in tone, style, and messaging across all internal channels.
Brand Overview
[Your Company Name] is a leader in technology solutions and services, dedicated to driving innovation and excellence in the tech industry. Our brand is characterized by innovation, professionalism, and a commitment to client success.
We aim to foster a collaborative and inclusive environment, ensuring every employee feels connected and engaged with our brand.
Target Audience
|
Audience Segment |
Characteristics |
|---|---|
|
Employees |
Individuals working across various departments, including executives, managers, and staff members. |
|
New Hires |
Employees who are new to the company and are in the onboarding phase. |
|
Management |
Senior leadership and department heads who require high-level updates and strategic information. |
Tone & Style
Tone:
-
Professional: Maintain a formal and respectful tone suitable for workplace communication.
-
Supportive: Encourage and motivate employees through positive and constructive language.
-
Inclusive: Ensure language is inclusive and respectful of all employees, reflecting our commitment to diversity.
Style:
-
Clear and Concise: Use straightforward language and avoid jargon to ensure clarity.
-
Engaging: Write in a way that captures attention and fosters a sense of community.
-
Consistent: Follow a uniform style for headings, bullet points, and formatting to enhance readability.
Key Messages
-
Company Values: Emphasize our core values of integrity, innovation, and teamwork in all communications.
-
Employee Recognition: Highlight and celebrate achievements, milestones, and contributions of employees.
-
Company Updates: Provide timely and relevant updates on company initiatives, policy changes, and events.
Communication Guidelines
Formats and Channels
|
Channel |
Guidelines |
|---|---|
|
|
Use a formal greeting and closing. Ensure subject lines are clear and informative. |
|
Intranet |
Keep content organized with headings and bullet points. Use engaging visuals where appropriate. |
|
Internal Newsletters |
Include summaries of key updates with links to detailed articles. Use consistent branding elements. |
|
Team Meetings |
Prepare slides or handouts that align with internal communication guidelines. |
Communication
-
Email Announcement:
Subject: Upcoming Team Building Event on September 15, 2051
Dear Team,
We are excited to announce our upcoming team-building event scheduled for September 15, 2051. This event is designed to enhance collaboration and foster stronger team connections. Please mark your calendars and stay tuned for more details.
Best regards,
[Your Name]
HR Manager
-
Intranet Post:
New HR Policy Update
We have updated our HR policies to better support remote work arrangements. Key changes include flexible working hours and updated guidelines for home office setups. Please review the updated policy document on the HR page of the intranet.
For questions, contact HR at [Your Company Email].
Contact Information
For any questions or further clarification, please contact:
[Your Name]
[Your Email]
Review and Approval
This brief is subject to periodic review to ensure it remains relevant and effective. Please provide feedback or suggestions to ensure continuous improvement in our internal communications.
Date: September 15, 2051
This comprehensive Brand Voice Copywriting Brief aims to align all internal communications with [Your Company Name]' brand identity and values, promoting a cohesive and professional work environment.
