Prepared by: [Your Name]
This Blank Copywriting Brief is designed to guide the creation of compelling and high-converting ad copy for our upcoming multi-channel advertising campaign. The objective is to craft messages that resonate with our target audience, drive engagement, and lead to measurable conversions.
Campaign Name: Summer Sale Extravaganza
Product/Service: Premium Summer Collection
Campaign Duration: August 1, 2055 to September 30, 2055
Ad Channels: Digital (Social Media, Google Ads), Print, Outdoor
Primary Objective: Increase product awareness and drive online sales.
Secondary Objective: Generate leads and boost engagement.
Demographic | Details |
---|---|
Age Range | 25-45 years |
Gender | All genders |
Location | Urban areas, primarily in North America |
Income Level | Middle to high income |
Interests | Fashion, lifestyle, and seasonal trends |
Pain Points | Time constraints, desire for exclusive fashion deals |
Headline: Discover Your Perfect Summer Style Today!
Subheadline: Unleash exclusive deals on our Premium Summer Collection.
Body Copy: Elevate your summer wardrobe with our new arrivals featuring top trends and timeless classics. Shop now and enjoy exclusive discounts on selected items.
Call to Action (CTA): Shop Now
Tone: Engaging, confident, and informative
Style: Conversational and relatable, with a focus on clarity and brevity
Brand Voice: Align with [Your Company Name]’s established brand voice, which is friendly and professional
Images/Graphics: High-resolution images of the summer collection, lifestyle shots featuring summer activities.
Color Scheme: Use vibrant and warm colors like coral (#FF6F61), turquoise (#40E0D0), and sunny yellow (#FFD700) to reflect the summer theme.
Fonts: Use clean and modern fonts such as Helvetica Neue and Arial.
KPIs:
Click-Through Rate (CTR)
Conversion Rate
Engagement Rate (likes, shares, comments)
Cost Per Acquisition (CPA)
Internal Review: John Smith, Marketing Director; Emily Davis, Creative Lead
Final Approval: Sarah Johnson, Chief Marketing Officer
Feedback Deadlines: Initial feedback by August 5, 2055; Final revisions by August 10, 2055
Marketing Director | Creative Lead | Chief Marketing Officer |
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Phone Number: [Your Company Number]
For inquiries: [Your Company Email]
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