Blank Copywriting Brief
Blank Copywriting Brief
Prepared by: [Your Name]
Introduction
This Blank Copywriting Brief is designed to guide the creation of compelling and high-converting ad copy for our upcoming multi-channel advertising campaign. The objective is to craft messages that resonate with our target audience, drive engagement, and lead to measurable conversions.
Campaign Overview
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Campaign Name: Summer Sale Extravaganza
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Product/Service: Premium Summer Collection
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Campaign Duration: August 1, 2055 to September 30, 2055
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Ad Channels: Digital (Social Media, Google Ads), Print, Outdoor
Ad Objectives
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Primary Objective: Increase product awareness and drive online sales.
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Secondary Objective: Generate leads and boost engagement.
Target Audience
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Demographic |
Details |
|---|---|
|
Age Range |
25-45 years |
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Gender |
All genders |
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Location |
Urban areas, primarily in North America |
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Income Level |
Middle to high income |
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Interests |
Fashion, lifestyle, and seasonal trends |
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Pain Points |
Time constraints, desire for exclusive fashion deals |
Key Messages
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Headline: Discover Your Perfect Summer Style Today!
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Subheadline: Unleash exclusive deals on our Premium Summer Collection.
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Body Copy: Elevate your summer wardrobe with our new arrivals featuring top trends and timeless classics. Shop now and enjoy exclusive discounts on selected items.
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Call to Action (CTA): Shop Now
Tone and Style
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Tone: Engaging, confident, and informative
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Style: Conversational and relatable, with a focus on clarity and brevity
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Brand Voice: Align with [Your Company Name]’s established brand voice, which is friendly and professional
Visual Elements
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Images/Graphics: High-resolution images of the summer collection, lifestyle shots featuring summer activities.
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Color Scheme: Use vibrant and warm colors like coral (#FF6F61), turquoise (#40E0D0), and sunny yellow (#FFD700) to reflect the summer theme.
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Fonts: Use clean and modern fonts such as Helvetica Neue and Arial.
Performance Metrics
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KPIs:
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Click-Through Rate (CTR)
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Conversion Rate
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Engagement Rate (likes, shares, comments)
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Cost Per Acquisition (CPA)
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Approval Process
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Internal Review: John Smith, Marketing Director; Emily Davis, Creative Lead
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Final Approval: Sarah Johnson, Chief Marketing Officer
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Feedback Deadlines: Initial feedback by August 5, 2055; Final revisions by August 10, 2055
|
Marketing Director |
Creative Lead |
Chief Marketing Officer |
|---|---|---|
|
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|
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Contact Information
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Phone Number: [Your Company Number]
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For inquiries: [Your Company Email]
