CONVERSION-FOCUSED COPYWRITING BRIEF

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Employee Information

Name	Position	Department	Hire Date	Manager
Jane Doe	Senior Copywriter	Marketing	May 1, 2055	[Your Name]

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Performance Summary

Over the past year, Jane has demonstrated exceptional skills in crafting persuasive copy that aligns with our company's objectives. She has effectively contributed to multiple high-impact campaigns, resulting in a significant increase in conversion rates.

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Goals and Objectives

• Enhance the readability and persuasiveness of our landing pages.

• Develop innovative copy for upcoming product launches.

• Improve the performance of email marketing campaigns.

• Mentor junior copywriters and foster a collaborative team environment.

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Strengths and Accomplishments

Strength	Example
Creativity	Developed a unique sales page that increased conversion rates by 20%.
Attention to Detail	Identified and corrected multiple errors in product descriptions, improving customer satisfaction.
Analytical Skills	We Utilize A/B testing to identify the most effective headlines for landing pages.

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Areas for Improvement

While Jane has shown exceptional performance, there are a few areas where improvement is needed:

• Time Management: Improve the ability to meet tight deadlines without compromising the quality of work.

• Technical Writing: Enhance capability in translating complex ideas into simple, engaging content.

• SEO Knowledge: Develop a deeper understanding of SEO best practices to improve organic search rankings.

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Development Plan

To address the identified areas for improvement, the following development plan has been proposed:

• Enroll in a time management workshop to learn effective prioritization strategies.

• Participate in a technical writing course to gain better insight into simplifying complex concepts.

• Complete an advanced SEO training program to stay updated on the latest trends and techniques.

• Regularly review performance metrics and gather feedback to improve continuously.

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Feedback

Source	Comment
Managers	Jane consistently produces high-quality copy that drives conversions. Keep up the excellent work!
Peers	Jane is a team player who is always willing to share her knowledge and help others improve their skills.
Clients	We are extremely satisfied with the content created by Jane. Her work has significantly improved our engagement rates.

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