Email Copywriting Brief
EMAIL COPYWRITING BRIEF
Prepared by: [Your Name]
I. Objective
|
Objective |
Description |
|---|---|
|
Increase Sales |
Drive sales for the new summer collection through targeted email promotions. |
|
Engage Subscribers |
Enhance engagement by sharing exclusive content and offers with current subscribers. |
|
Promote Event |
Generate interest and registrations for the upcoming annual charity gala. |
II. Target Audience
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Demographics: Adults aged 25-45, primarily urban dwellers, with a focus on fashion-conscious individuals and charity supporters.
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Interests: Fashion enthusiasts, philanthropy supporters, event-goers, and online shoppers.
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Behaviors: Frequent online shoppers, active on social media, previous attendees of similar events, and subscribers of lifestyle newsletters.
III. Call-to-Action (CTA)
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Shop Now: “Discover our new summer collection and enjoy 20% off your first purchase! Shop the latest trends today!”
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Join Us: “Be a part of our charity gala! Register now and make a difference in your community!”
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Learn More: “Unlock exclusive content and stay ahead with the latest fashion trends. Click here to explore!”
IV. Content Requirements
|
Content Requirements |
Details |
|---|---|
|
Headline |
“Summer Collection Launch: Get 20% Off Now!” |
|
Body Copy |
“Our highly anticipated summer collection is here! From breezy dresses to stylish swimwear, find everything you need for a fabulous summer. Don’t miss out on 20% off your first purchase. Shop now and make your summer unforgettable!” |
|
Personalization |
“Hi Ms. Emily Smith, we thought you’d love our new summer collection. Check out our latest styles tailored just for you!” |
|
Links and Offers |
“Shop Now” link to the product page with a promo code: SUMMER20. “Register Here” link for the event page with early bird registration benefits. |
|
Legal Disclaimers |
“*Terms and conditions apply. Offer valid until July 31, 2055. Non-transferable and cannot be combined with other offers.” |
V. Design and Layout
|
Design and Layout |
Details |
|---|---|
|
Visuals |
Include vibrant images of summer clothing, event flyers, and lifestyle shots. Ensure visuals reflect the theme and mood of the email. |
|
Layout |
Structured with a clear hierarchy: prominent headline, engaging body copy, bold CTA buttons, and visually appealing images. |
|
Color Scheme |
Use bright, summer-themed colors such as coral, turquoise, and sunshine yellow. Ensure alignment with brand colors and seasonal themes. |
|
Font Style |
Use clean, modern fonts such as Arial or Helvetica for readability, with playful accents for headlines to match the summer theme. |
VI. Timing and Schedule
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Initial Send Date: July 15, 2055 — Launch announcement for the summer collection.
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Follow-Up Reminder: July 22, 2055 — Reminder to take advantage of the 20% discount and explore new arrivals.
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Last Call for Registration: July 28, 2055 — Final call for event registration, emphasizing urgency and limited spots.
VII. Approval Process
|
Approval Process |
Details |
|---|---|
|
Initial Draft Review |
Marketing Manager to review and provide feedback on content, ensuring alignment with campaign goals. |
|
Final Approval |
The Creative Director reviews the overall design and messaging; the Product Manager approves product details and offers. |
|
Send Date Confirmation |
Marketing Manager to confirm final approval, schedule send times, and ensure all links and codes are functional. |
This detailed template helps streamline the email creation process, ensuring that all necessary elements are included and aligned with the campaign objectives.
