Free Email Copywriting Brief Template

EMAIL COPYWRITING BRIEF

Prepared by: [Your Name]


I. Objective

Objective

Description

Increase Sales

Drive sales for the new summer collection through targeted email promotions.

Engage Subscribers

Enhance engagement by sharing exclusive content and offers with current subscribers.

Promote Event

Generate interest and registrations for the upcoming annual charity gala.


II. Target Audience

  • Demographics: Adults aged 25-45, primarily urban dwellers, with a focus on fashion-conscious individuals and charity supporters.

  • Interests: Fashion enthusiasts, philanthropy supporters, event-goers, and online shoppers.

  • Behaviors: Frequent online shoppers, active on social media, previous attendees of similar events, and subscribers of lifestyle newsletters.


III. Call-to-Action (CTA)

  • Shop Now: “Discover our new summer collection and enjoy 20% off your first purchase! Shop the latest trends today!”

  • Join Us: “Be a part of our charity gala! Register now and make a difference in your community!”

  • Learn More: “Unlock exclusive content and stay ahead with the latest fashion trends. Click here to explore!”


IV. Content Requirements

Content Requirements

Details

Headline

“Summer Collection Launch: Get 20% Off Now!”

Body Copy

“Our highly anticipated summer collection is here! From breezy dresses to stylish swimwear, find everything you need for a fabulous summer. Don’t miss out on 20% off your first purchase. Shop now and make your summer unforgettable!”

Personalization

“Hi Ms. Emily Smith, we thought you’d love our new summer collection. Check out our latest styles tailored just for you!”

Links and Offers

“Shop Now” link to the product page with a promo code: SUMMER20. “Register Here” link for the event page with early bird registration benefits.

Legal Disclaimers

“*Terms and conditions apply. Offer valid until July 31, 2055. Non-transferable and cannot be combined with other offers.”


V. Design and Layout

Design and Layout

Details

Visuals

Include vibrant images of summer clothing, event flyers, and lifestyle shots. Ensure visuals reflect the theme and mood of the email.

Layout

Structured with a clear hierarchy: prominent headline, engaging body copy, bold CTA buttons, and visually appealing images.

Color Scheme

Use bright, summer-themed colors such as coral, turquoise, and sunshine yellow. Ensure alignment with brand colors and seasonal themes.

Font Style

Use clean, modern fonts such as Arial or Helvetica for readability, with playful accents for headlines to match the summer theme.


VI. Timing and Schedule

  • Initial Send Date: July 15, 2055 — Launch announcement for the summer collection.

  • Follow-Up Reminder: July 22, 2055 — Reminder to take advantage of the 20% discount and explore new arrivals.

  • Last Call for Registration: July 28, 2055 — Final call for event registration, emphasizing urgency and limited spots.


VII. Approval Process

Approval Process

Details

Initial Draft Review

Marketing Manager to review and provide feedback on content, ensuring alignment with campaign goals.

Final Approval

The Creative Director reviews the overall design and messaging; the Product Manager approves product details and offers.

Send Date Confirmation

Marketing Manager to confirm final approval, schedule send times, and ensure all links and codes are functional.


This detailed template helps streamline the email creation process, ensuring that all necessary elements are included and aligned with the campaign objectives.


Brief Templates @ Template.net