Digital Copywriting Brief Template

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DIGITAL COPYWRITING BRIEF

I. Project Overview

Element	Details
Project Name	Launch of New Summer Collection at [Your Company Name]
Client	SummerWear Inc.
Objective	Create engaging and persuasive digital content to promote the new summer collection and drive online sales.
Description	Develop content for website banners, social media ads, and email newsletters to highlight the key features of the collection.
Target Dates	Draft content by July 15, 2050 Final review by August 1, 2050 Launch on August 15, 2050.

II. Target Audience

Primary Audience: Fashion-conscious women aged 25-40, interested in summer fashion trends and new collections.
Secondary Audience: Lifestyle influencers and fashion bloggers who can amplify the brand message through their platforms.

III. Key Messages

SummerWear Inc. introduces a fresh, vibrant summer collection that combines comfort with style.
Emphasize the exclusive designs and limited availability to create urgency.
Highlight sustainable materials and eco-friendly practices as part of the brand’s commitment to environmental responsibility.

IV. Tone and Style

Element	Details
Tone	Friendly, upbeat, and engaging
Style	Casual yet polished; use of vibrant language and engaging visuals

V. Brand Guidelines

Element	Details
Brand Voice	Warm, approachable, and confident
Color Palette	Primary colors: Coral (#FF6F61) Sky Blue (#87CEEB) Accent colors: Lemon Yellow (#FFF700)
Typography	Headings: Lobster Body: Arial
Logo Usage	Include the logo in all visuals; do not distort or alter

VI. Content Requirements

Website Banners: Create three variations, each highlighting different aspects of the collection (e.g., new arrivals, bestsellers, limited editions).
Social Media Ads: Develop four ads for platforms like Instagram and Facebook, featuring eye-catching visuals and promotional offers.
Email Newsletters: Write two newsletters – one for the collection launch and another as a reminder before the end of the promotional period.

VII. Competitor Analysis

Competitor	Strengths	Weaknesses
FashionTrendz	Strong visual content, influencer collaborations	Less focus on sustainable fashion
StyleEssence	Engaging storytelling and high-quality imagery	Limited range of summer-specific promotions
Trendsetter	Competitive pricing and frequent sales events	Less emphasis on brand story and values

VIII. Timeline and Deadlines

Milestone	Date
Draft Content	July 15, 2050
First Review	July 20, 2050
Revisions Due	July 25, 2050
Final Review	August 1, 2050
Launch Date	August 15, 2050

IX. Approval Process

Initial Draft Review: Marketing Manager, Content Strategist
Revisions: Feedback from Marketing Manager and Brand Manager
Final Approval: Client Representative, Marketing Manager

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