Digital Copywriting Brief
DIGITAL COPYWRITING BRIEF
I. Project Overview
|
Element |
Details |
|---|---|
|
Project Name |
Launch of New Summer Collection at [Your Company Name] |
|
Client |
SummerWear Inc. |
|
Objective |
Create engaging and persuasive digital content to promote the new summer collection and drive online sales. |
|
Description |
Develop content for website banners, social media ads, and email newsletters to highlight the key features of the collection. |
|
Target Dates |
|
II. Target Audience
-
Primary Audience: Fashion-conscious women aged 25-40, interested in summer fashion trends and new collections.
-
Secondary Audience: Lifestyle influencers and fashion bloggers who can amplify the brand message through their platforms.
III. Key Messages
-
SummerWear Inc. introduces a fresh, vibrant summer collection that combines comfort with style.
-
Emphasize the exclusive designs and limited availability to create urgency.
-
Highlight sustainable materials and eco-friendly practices as part of the brand’s commitment to environmental responsibility.
IV. Tone and Style
|
Element |
Details |
|---|---|
|
Tone |
Friendly, upbeat, and engaging |
|
Style |
Casual yet polished; use of vibrant language and engaging visuals |
V. Brand Guidelines
|
Element |
Details |
|---|---|
|
Brand Voice |
Warm, approachable, and confident |
|
Color Palette |
|
|
Typography |
|
|
Logo Usage |
Include the logo in all visuals; do not distort or alter |
VI. Content Requirements
-
Website Banners: Create three variations, each highlighting different aspects of the collection (e.g., new arrivals, bestsellers, limited editions).
-
Social Media Ads: Develop four ads for platforms like Instagram and Facebook, featuring eye-catching visuals and promotional offers.
-
Email Newsletters: Write two newsletters – one for the collection launch and another as a reminder before the end of the promotional period.
VII. Competitor Analysis
|
Competitor |
Strengths |
Weaknesses |
|---|---|---|
|
FashionTrendz |
Strong visual content, influencer collaborations |
Less focus on sustainable fashion |
|
StyleEssence |
Engaging storytelling and high-quality imagery |
Limited range of summer-specific promotions |
|
Trendsetter |
Competitive pricing and frequent sales events |
Less emphasis on brand story and values |
VIII. Timeline and Deadlines
|
Milestone |
Date |
|---|---|
|
Draft Content |
July 15, 2050 |
|
First Review |
July 20, 2050 |
|
Revisions Due |
July 25, 2050 |
|
Final Review |
August 1, 2050 |
|
Launch Date |
August 15, 2050 |
IX. Approval Process
-
Initial Draft Review: Marketing Manager, Content Strategist
-
Revisions: Feedback from Marketing Manager and Brand Manager
-
Final Approval: Client Representative, Marketing Manager
