PRINTABLE COPYWRITING BRIEF

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I. Project Overview

Field	Details
Project Name	Spring Wellness Retreat Copywriting at [Your Company Name]
Client	Harmony Wellness Retreats
Project Description	Develop captivating copy for the upcoming Spring Wellness Retreat, including website content, promotional materials, and social media posts.
Objective	Attract participants to register for the retreat, highlight wellness benefits, and build brand recognition.
Background Information	The Spring Wellness Retreat focuses on holistic health, featuring yoga, meditation, and nutrition workshops. Aimed at individuals seeking relaxation and rejuvenation.

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II. Target Audience

The target audience for this project includes:

• Health-conscious individuals aged 30-50 who are interested in wellness and self-care.

• Yoga enthusiasts looking for a retreat experience that combines physical and mental well-being.

• Professionals seeking a break from their busy schedules to recharge and find balance.

• Community members are interested in joining a supportive group for personal growth and relaxation.

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III. Key Messages

The key messages to convey through the copy are:

• Holistic Wellness: Emphasize the comprehensive approach to health, including yoga, meditation, and nutrition.

• Relaxation and Rejuvenation: Highlight the retreat’s focus on providing a tranquil environment for participants to unwind and recharge.

• Expert Guidance: Promote the experienced wellness instructors and practitioners who will be leading the sessions.

• Exclusive Experience: Create excitement around the unique aspects of the retreat, such as personalized wellness plans and gourmet healthy meals.

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IV. Tone and Style

Aspect	Guidelines
Tone	Calm, inspiring, and motivational
Style	Elegant and soothing with an emphasis on wellness and tranquility
Voice	Warm and encouraging, with a focus on creating a sense of serenity
Language	Use vivid descriptions to evoke feelings of relaxation and rejuvenation

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V. Content Requirements

Content-Type	Details
Website Copy	Craft engaging content for the retreat’s landing page, including an overview, schedule of events, and testimonials. Each section should be 200-300 words.
Brochures	Design a visually appealing brochure highlighting the retreat’s offerings, schedules, and registration details. Include high-quality images and concise, persuasive text.
Social Media	Create 12 social media posts for Instagram and Facebook, featuring inspirational quotes, participant testimonials, and behind-the-scenes sneak peeks. Focus on visual appeal and engagement.
Email Campaign	Develop a series of 3 emails: 1 introducing the retreat, 1 with a detailed itinerary and pricing, and 1 as a final call-to-action for early registration. Each email should be 250-300 words.

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VI. Deadline

• Draft Submission: September 10, 2052

• Final Revisions: September 17, 2052

• Publication Date: September 24, 2052

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VII. Contact Information

Role	Name	Email	Phone
Content Strategist	Alex Morgan	alex.morgan@harmonywellness.com	(555) 321-4321
Project Manager	[Your Name]	[Your Email]	[Your Company Number]

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