PRINTABLE COPYWRITING BRIEF
I. Project Overview
Field | Details |
|---|
Project Name | Spring Wellness Retreat Copywriting at [Your Company Name] |
Client | Harmony Wellness Retreats |
Project Description | Develop captivating copy for the upcoming Spring Wellness Retreat, including website content, promotional materials, and social media posts. |
Objective | Attract participants to register for the retreat, highlight wellness benefits, and build brand recognition. |
Background Information | The Spring Wellness Retreat focuses on holistic health, featuring yoga, meditation, and nutrition workshops. Aimed at individuals seeking relaxation and rejuvenation. |
II. Target Audience
The target audience for this project includes:
Health-conscious individuals aged 30-50 who are interested in wellness and self-care.
Yoga enthusiasts looking for a retreat experience that combines physical and mental well-being.
Professionals seeking a break from their busy schedules to recharge and find balance.
Community members are interested in joining a supportive group for personal growth and relaxation.
III. Key Messages
The key messages to convey through the copy are:
Holistic Wellness: Emphasize the comprehensive approach to health, including yoga, meditation, and nutrition.
Relaxation and Rejuvenation: Highlight the retreat’s focus on providing a tranquil environment for participants to unwind and recharge.
Expert Guidance: Promote the experienced wellness instructors and practitioners who will be leading the sessions.
Exclusive Experience: Create excitement around the unique aspects of the retreat, such as personalized wellness plans and gourmet healthy meals.
IV. Tone and Style
Aspect | Guidelines |
|---|
Tone | Calm, inspiring, and motivational |
Style | Elegant and soothing with an emphasis on wellness and tranquility |
Voice | Warm and encouraging, with a focus on creating a sense of serenity |
Language | Use vivid descriptions to evoke feelings of relaxation and rejuvenation |
V. Content Requirements
Content-Type | Details |
|---|
Website Copy | Craft engaging content for the retreat’s landing page, including an overview, schedule of events, and testimonials. Each section should be 200-300 words. |
Brochures | Design a visually appealing brochure highlighting the retreat’s offerings, schedules, and registration details. Include high-quality images and concise, persuasive text. |
Social Media | Create 12 social media posts for Instagram and Facebook, featuring inspirational quotes, participant testimonials, and behind-the-scenes sneak peeks. Focus on visual appeal and engagement. |
Email Campaign | Develop a series of 3 emails: 1 introducing the retreat, 1 with a detailed itinerary and pricing, and 1 as a final call-to-action for early registration. Each email should be 250-300 words. |
VI. Deadline
Draft Submission: September 10, 2052
Final Revisions: September 17, 2052
Publication Date: September 24, 2052
VII. Contact Information
Brief Templates @ Template.net
