Simple Copywriting Brief
SIMPLE COPYWRITING BRIEF
Prepared by: [Your Name]
I. Objective
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Objective |
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Increase brand awareness through engaging social media posts about our upcoming summer collection. |
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Drive traffic to the company's website via targeted email campaigns featuring exclusive offers. |
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Generate leads by promoting the launch of our new eco-friendly product line through compelling content. |
II. Target Audience
A. Young Professionals:
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Age: 25-35
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Interests: Career development, trendy fashion, and tech gadgets.
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Goals: Looking for products that enhance their lifestyle and career prospects.
B. Parents:
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Age: 30-45
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Interests: Family activities, health-conscious living, and value-for-money products.
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Goals: Seeking solutions that offer convenience and benefit their family's well-being.
C. Fitness Enthusiasts:
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Age: 18-40
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Interests: Exercise routines, nutritional supplements, and wellness trends.
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Goals: Interested in products that aid in achieving fitness goals and maintaining a healthy lifestyle.
III. Key Messages
A. Social Media Posts:
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Message: "Get ready for summer with our latest collection! Discover stylish and comfortable outfits perfect for any occasion. Check out our exclusive preview and join the fashion revolution!"
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Visuals: High-quality images of the new collection, user-generated content, and influencer endorsements.
B. Email Campaigns:
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Message: "Don’t miss out on our summer sale! Enjoy 20% off on all items from our new collection. Limited-time offer - shop now and upgrade your wardrobe with the latest trends!"
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Subject Line: "Summer Sale Starts Now - 20% Off Everything!"
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Call-to-Action: "Shop Now"
C. Product Launch:
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Message: "Introducing our new eco-friendly product line – designed with sustainability and style in mind. Experience top-quality items that are good for you and the planet. Explore our collection and be part of the change."
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Features: Highlight the environmental benefits, innovative design, and user testimonials.
IV. Tone and Style
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Tone |
Style |
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Friendly |
Conversational and approachable: Use warm, engaging language that invites readers to connect with the brand. Example: "Hey there, fashion lovers! We’re excited to share our new summer styles with you." |
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Professional |
Formal with a focus on clarity and precision: Maintain a clear and concise tone, suitable for business communications. Example: "Our new product line offers superior quality and sustainability. Learn more about the features and benefits on our website." |
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Enthusiastic |
Exciting and energetic: Infuse content with energy and excitement to motivate action. Example: "Get ready to be amazed! Our summer collection is finally here, and it’s better than ever. Dive in and discover your new favorite pieces!" |
V. Content Requirements
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Content Requirement |
Details |
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Keywords |
Include keywords such as "summer fashion," "eco-friendly," "limited-time offer," and "exclusive collection." |
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Phrases |
Use phrases like "act fast," "don’t miss out," and "shop the latest trends." |
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Call-to-Action |
Ensure strong calls to action like "Discover Now," "Shop the Sale," and "Join Us Today." |
VI. Format and Length
A. Social Media Posts:
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Length: 150-200 words
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Format: Engaging text with accompanying high-quality images or videos, hashtags relevant to the campaign, and user engagement prompts.
B. Email Campaigns:
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Length: 300-500 words
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Format: Structured with a compelling subject line, a brief introduction, main content highlighting offers or features, and a clear call-to-action button.
C. Product Launch Content:
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Length: 500-700 words
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Format: Divided into sections with headings, bullet points for key features, and highlighted customer testimonials. Include high-resolution images and a summary of benefits.
VII. Deadline
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Deadline |
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Social Media Posts: August 15, 2051 |
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Email Campaigns: August 22, 2051 |
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Product Launch Content: August 30, 2051 |
This Simple Copywriting Brief ensures that all content aligns with our marketing goals, resonates with our target audience, and maintains a consistent and effective tone and style across all platforms.
