Aesthetic Copywriting Brief
AESTHETIC COPYWRITING BRIEF
I. Overview
|
Section |
Details |
|---|---|
|
Project Title |
Spring Collection Campaign at [Your Company Name] |
|
Client/Brand |
Elegant Apparel Co. |
|
Project Goals |
To create engaging and on-brand copy for the Spring Collection campaign, aligning with seasonal trends. |
|
Objectives |
Increase brand awareness and drive online sales through compelling and aesthetically aligned copy. |
|
Key Messages |
Highlight the new spring line’s elegance and versatility, and emphasize eco-friendly materials. |
|
Deadline |
July 15, 2051 |
II. Target Audience
|
Demographics |
Psychographics |
|
|
III. Tone and Voice
-
Tone: Sophisticated, elegant, and inviting
-
Voice: Confident yet approachable, reflecting the brand’s high-quality and eco-friendly values
IV. Visual Style
|
Element |
Details |
|---|---|
|
Color Palette |
Soft pastels with accents of gold and deep greens |
|
Font Style |
Serif fonts for headlines, clean sans-serif for body copy |
|
Imagery |
High-resolution images of models in natural settings, emphasizing the elegance and eco-friendliness of the collection |
V. Brand Guidelines
|
Section |
Details |
|---|---|
|
Logo Usage |
Use the primary logo in full color; ensure it is clear and prominent on all materials. |
|
Tagline |
"Elegance Meets Sustainability" - to be used consistently in all copy. |
|
Brand Colors |
Follow the specified color palette to maintain visual consistency. |
|
Typography |
Adhere to the specified fonts and sizes to match brand standards. |
VI. Content Requirements
-
Key Phrases: "Spring Elegance," "Eco-Friendly Fashion," "Timeless Style"
-
Calls to Action: "Shop Now," "Discover the Collection," "Embrace Sustainable Style"
-
Length: Headline - up to 10 words; Body copy - 100-150 words per product description
VII. Deadline and Deliverables
|
Deliverable |
Due Date |
Notes |
|---|---|---|
|
Initial Draft |
July 1, 2051 |
Submit for internal review. |
|
Revised Draft |
July 8, 2051 |
Incorporate feedback from the review. |
|
Final Copy |
July 15, 2051 |
Submit the final copy for approval and publication. |
This brief is designed to provide clear and detailed guidance for creating aesthetically aligned and effective copy for the Spring Collection campaign.
