Landing Page Copywriting Brief
LANDING PAGE COPYWRITING BRIEF
Prepared by: [Your Name]
I. Objectives
|
Objective |
Description |
|---|---|
|
Increase Product Awareness |
Generate interest and excitement about the upcoming product launch through engaging content and visuals. |
|
Drive Conversions |
Encourage visitors to take action, such as signing up for a free trial or making a purchase. |
|
Gather Customer Feedback |
Collect valuable insights and feedback from users to refine the product and marketing strategy. |
|
Build Brand Credibility |
Establish the brand as a trusted leader in the market by showcasing expertise and delivering high-quality content. |
II. Target Audience
A. Demographics
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Age: 25-45 years
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Gender: All genders
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Income: Middle to high-income
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Location: Urban and suburban areas
B. Psychographics
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Interests: Health and wellness, technology, personal development, eco-friendly products
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Pain Points: Limited time, need for high-performance and reliable products
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Values: Quality, innovation, sustainability, reliability
III. Key Messages
A. Innovative Solution:
-
Product Name: "EcoSonic Smart Speaker"
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Solve a Specific Problem: "Enhance your home entertainment experience"
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Example Message: "Introducing our cutting-edge EcoSonic Smart Speaker, designed to revolutionize the way you enhance your home entertainment experience. Experience unmatched sound quality and smart features with our latest innovation."
B. User-Centric Design:
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Example Message: "Our EcoSonic Smart Speaker features an intuitive design that prioritizes your needs. Enjoy effortless usability with voice control and a sleek, modern aesthetic that fits seamlessly into your home décor."
C. Proven Results:
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Product Name: "EcoSonic Smart Speaker"
-
Example Message: "Don’t just take our word for it—see how the EcoSonic Smart Speaker has transformed the lives of users like you. Check out our real success stories and testimonials from industry experts who rave about its superior sound and innovative features."
D. Limited Time Offer:
-
Special Discount/Free Trial/Bonus Item: "20% off your first purchase"
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Example Message: "Act now to take advantage of our exclusive launch offer! Sign up today and receive 20% off your first purchase of the EcoSonic Smart Speaker before it's gone."
IV. Tone and Voice
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Tone: Professional yet approachable, combining authority with a friendly and engaging style.
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Voice: Confident and enthusiastic, reflecting expertise and genuine passion for the product.
V. Call-to-Action (CTA)
|
CTA Type |
Text |
Placement |
Design |
|---|---|---|---|
|
Primary CTA |
"Start Your Free Trial Today" |
Above the fold |
Bold button with a contrasting color (e.g., green for "Start Your Free Trial") |
|
Secondary CTA |
"Discover More Features" |
Mid-page |
Link with underlined text (e.g., "Discover More Features") |
|
Tertiary CTA |
"Contact Us for a Personalized Demo" |
Bottom of the page |
Small button or text link (e.g., "Contact Us for More Information") |
VI. Content Requirements
|
Content Element |
Details |
|---|---|
|
Headlines |
|
|
Subheadings |
|
|
Body Copy |
|
|
Testimonials |
|
|
Images |
|
VII. SEO and Keywords
|
Keyword |
Usage |
|---|---|
|
"Innovative Product" |
Include in the headline and throughout body copy, e.g., "Our innovative product offers unprecedented [benefit]." |
|
"High Quality" |
Use testimonials and product descriptions, e.g., "Crafted with the highest quality materials for unmatched durability." |
|
"Special Offer" |
Highlight in CTA and promotional sections, e.g., "Claim your special offer now and enjoy [benefit]." |
|
"Customer Reviews" |
Incorporate in testimonial section and body copy, e.g., "Read our customer reviews to see how [Product Name] has made a difference for others." |
VIII. Competitor Analysis
-
Competitor 1: Review the landing pages of Competitor A, noting their use of engaging headlines and compelling CTAs. Analyze their approach to customer testimonials and product benefits.
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Competitor 2: Examine Competitor B for effective use of design elements and visual hierarchy that enhance user engagement. Evaluate their CTA effectiveness.
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Competitor 3: Look at Competitor C for SEO strategies and keyword integration. Assess their content structure and how they present their unique selling points.
IX. Timeline and Deliverables
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Initial Draft: Submit by November 15, 2052
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Review and Feedback: Complete by November 22, 2052
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Final Version: Deliver by November 30, 2052
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Launch Date: December 5, 2052
