Sample Copywriting Brief
Sample Copywriting Brief
Prepared by: [YOUR NAME]
Date: August 6, 2050
Project Overview
This Copywriting Brief is designed to guide the creation of marketing materials for [YOUR COMPANY NAME]. The goal is to ensure that the copy aligns with the brand's objectives and effectively communicates key messages to the target audience.
Project Details
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Field |
Details |
|---|---|
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Project Name |
New Product Launch Campaign |
|
Objective |
To create engaging and persuasive content that will drive awareness and pre-orders for the EcoSmart gadget, which is set to launch next quarter. |
|
Target Audience |
Tech enthusiasts and environmentally conscious consumers aged 25-45, who are interested in innovative technology and sustainable living. This group is tech-savvy, values eco-friendly products, and actively seeks out the latest advancements in smart technology. |
|
Key Messages |
|
|
Tone and Style |
The tone should be informative yet conversational, reflecting a sense of innovation and environmental responsibility. Use a friendly and engaging style that resonates with the target audience, while maintaining professionalism and credibility. |
|
Call to Action |
Encourage readers to visit our website to learn more about the EcoSmart gadget and take advantage of the pre-order discount. Use phrases like "Pre-order now and be among the first to experience the future of technology!" |
|
Word Count |
300-400 words |
|
Deadline |
September 15, 2050 |
|
Additional Notes |
Ensure the content includes customer testimonials highlighting satisfaction with the EcoSmart gadget. Emphasize the eco-friendly aspect by mentioning the materials used and the product's impact on reducing environmental footprint. Include high-quality images and infographics where applicable. |
Content Requirements
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Brand Voice: The content should reflect the brand’s voice—professional, innovative, and eco-conscious. Avoid jargon and technical terms that may confuse the audience.
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Format: Use clear headings and bullet points for easy readability. Include a compelling opening statement that captures attention. Incorporate subheadings to break up content and make it more digestible.
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Examples: Refer to previous campaign materials for our SmartHome product to understand the preferred style and tone. These materials can provide guidance on how to present similar information effectively.
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Keywords: Focus on relevant keywords and phrases such as EcoSmart, sustainable technology, smart gadget, green tech, and eco-friendly. Ensure these are naturally integrated into the content for SEO purposes.
Contact Information
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Prepared by: [YOUR NAME]
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Email: [YOUR EMAIL]
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Company Name: [YOUR COMPANY NAME]
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Phone Number: [YOUR COMPANY NUMBER]
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Address: [YOUR COMPANY ADDRESS]
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Website: [YOUR COMPANY WEBSITE]
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Social Media: [YOUR COMPANY SOCIAL MEDIA]
Please use this brief as a reference to develop marketing materials that align with our goals and branding. For any questions or clarifications, contact [YOUR NAME] at [YOUR EMAIL].
