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Sample Copywriting Brief

Sample Copywriting Brief

Prepared by: [YOUR NAME]

Date: August 6, 2050

Project Overview

This Copywriting Brief is designed to guide the creation of marketing materials for [YOUR COMPANY NAME]. The goal is to ensure that the copy aligns with the brand's objectives and effectively communicates key messages to the target audience.

Project Details

Field

Details

Project Name

New Product Launch Campaign

Objective

To create engaging and persuasive content that will drive awareness and pre-orders for the EcoSmart gadget, which is set to launch next quarter.

Target Audience

Tech enthusiasts and environmentally conscious consumers aged 25-45, who are interested in innovative technology and sustainable living. This group is tech-savvy, values eco-friendly products, and actively seeks out the latest advancements in smart technology.

Key Messages

  1. EcoSmart gadget reduces carbon footprint: Emphasize the environmental benefits and energy efficiency of the product.

  2. Cutting-edge technology for a smarter lifestyle: Highlight the advanced features and benefits that improve daily life.

  3. Limited time offer for early adopters: Create urgency with a special discount or exclusive offer for those who pre-order.

Tone and Style

The tone should be informative yet conversational, reflecting a sense of innovation and environmental responsibility. Use a friendly and engaging style that resonates with the target audience, while maintaining professionalism and credibility.

Call to Action

Encourage readers to visit our website to learn more about the EcoSmart gadget and take advantage of the pre-order discount. Use phrases like "Pre-order now and be among the first to experience the future of technology!"

Word Count

300-400 words

Deadline

September 15, 2050

Additional Notes

Ensure the content includes customer testimonials highlighting satisfaction with the EcoSmart gadget. Emphasize the eco-friendly aspect by mentioning the materials used and the product's impact on reducing environmental footprint. Include high-quality images and infographics where applicable.

Content Requirements

  • Brand Voice: The content should reflect the brand’s voice—professional, innovative, and eco-conscious. Avoid jargon and technical terms that may confuse the audience.

  • Format: Use clear headings and bullet points for easy readability. Include a compelling opening statement that captures attention. Incorporate subheadings to break up content and make it more digestible.

  • Examples: Refer to previous campaign materials for our SmartHome product to understand the preferred style and tone. These materials can provide guidance on how to present similar information effectively.

  • Keywords: Focus on relevant keywords and phrases such as EcoSmart, sustainable technology, smart gadget, green tech, and eco-friendly. Ensure these are naturally integrated into the content for SEO purposes.

Contact Information

  • Prepared by: [YOUR NAME]

  • Email: [YOUR EMAIL]

  • Company Name: [YOUR COMPANY NAME]

  • Phone Number: [YOUR COMPANY NUMBER]

  • Address: [YOUR COMPANY ADDRESS]

  • Website: [YOUR COMPANY WEBSITE]

  • Social Media: [YOUR COMPANY SOCIAL MEDIA]

Please use this brief as a reference to develop marketing materials that align with our goals and branding. For any questions or clarifications, contact [YOUR NAME] at [YOUR EMAIL].

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