Email Marketing Copywriting Brief

Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]

[YOUR COMPANY NAME] is launching a new promotional campaign and requires an email marketing copywriting brief to guide the creation of engaging and effective email content. This brief will ensure that the promotional messages are compelling and aligned with the campaign’s objectives.

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Brief Details

Campaign Name: Summer Tech Sale
Campaign Start Date: August 15, 2050
Campaign End Date: August 31, 2050

Objective:

The main goal of this campaign is to promote our latest line of smart home devices and drive sales by highlighting their innovative features and special discounts. The email content should encourage recipients to explore the sale and make a purchase.

Target Audience:

• Demographics: Adults aged 25-45, tech enthusiasts, located in North America

• Interests: Smart home technology, electronics, home automation

• Previous Engagement: Subscribers who have previously shown interest in tech products or have made a purchase in the past 6 months

Key Messages:

1. Main Offer: Save up to 30% on our new range of smart home devices

2. Unique Selling Proposition (USP): Cutting-edge technology with easy integration into your existing home systems

3. Call to Action (CTA): “Shop Now and Save Big!”

Tone and Style:

• Tone: Friendly and enthusiastic

• Style: Conversational with a focus on excitement and urgency

Design and Layout:

• Header: Eye-catching banner showcasing the Summer Tech Sale

• Images/Graphics: High-quality images of featured smart home devices

• Footer: Include contact information, unsubscribe link, and social media icons

Additional Notes:

• Tracking Links: Ensure that all CTA links are tagged for tracking and analytics.

• Compliance: Verify that the email complies with the CAN-SPAM Act and includes all necessary opt-out options.

Deadline for Copy Submission: August 5, 2050
Review and Approval: August 8, 2050

Contact Information:

• Email: [YOUR COMPANY EMAIL]

• Phone: [YOUR COMPANY NUMBER]

Company Information:

• Name: [YOUR COMPANY NAME]

• Address: [YOUR COMPANY ADDRESS]

• Website: [YOUR COMPANY WEBSITE]

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This brief will guide the development of the email copy to ensure it effectively promotes the campaign and meets all objectives.

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